Casino Marketing Manager

Virgin Hotels•Las Vegas, NV

1d•Onsite

About The Position

The Casino Marketing Manager is responsible for creating and executing an effective marketing strategy as well as managing the operations and Marketing Department team. The Casino Marketing Manager will develop, implement, and manage operational goals, work cross-functionally to understand marketing needs, drive revenue growth through successful marketing campaigns, and monitor achievements of performance and profit objectives to propel growth for the casino inside Virgin Hotels Las Vegas.

Requirements

Current, legal, and unrestricted ability to work in the United States
Minimum 21 years of age
Ability to obtain a gaming license and other required certifications
Three (3) years of supervisory experience in the day-to-day operations of a multi-facets event management firm or in the gaming/hospitality industry
In lieu of the above, a minimum three years' event planning and executions experience or five years of supervisory experience in a high volume, complex casino environment
Excellent written and verbal communication skills
Excellent organizational and time management skills
Intermediate knowledge of Word, Excel, PowerPoint and Outlook
Must be capable of interacting with the public in a highly professional manner, including public speaking
Ability to work a flexible schedule that includes weekdays, weekends, nights, and holidays

Nice To Haves

Basic understanding of the Casino Marketing budget process
Knowledge of planning and executing events and promotions
Ability to define business requirements for technical solutions
Intermediate project management skills
Knowledge of IGT player tracking, rewards program and special events

Responsibilities

Manage all stages of event development and implementation for events, including slot and table game tournaments, gift and cash giveaways, tier events, sweepstakes and drawings, promotions and monthly marketing calendar
Ensure a consistent communication strategy across all components of marketing, including but not limited to internal and external advertising, social media, direct mail and online marketing
Manage budgets and forecasting activity to support promotions, including evaluation and measurement
Schedule, train, supervise staff
Coordinate and execute marketing requirements with various internal departments, internal resort partners, external agencies, affiliated promotional sponsors and other areas
Work with the Purchasing Department team to ensure all product orders are completed and delivery is scheduled accordingly
Work in lock step with communication counterparts on creative process and direction in all marketing related areas, including but not limited to brand, signage, websites, digital & print advertising, and email & collateral
Work with internal and external partners, including but not limited to hotel operations, restaurants, casino beverage, retail, nightlife, entertainment, casino operations, casino marketing, etc.
Work in lock step with strategic marketing counterparts to leverage and activate strategies to achieve goals in revenue growth via the website, digital advertising and social media
Assist with strategy, budget, and development of visual assets and arrange photo and video shoots as needed/appropriate
Work with Brand Marketing and agency on the development of all internal brands and ensure all projects are implemented on time and within budget
Ensure all advertising for the hotel and owned brands is aligned with brand standards and established guidelines
Establish internal controls for all promotions and events
Control quantity and inventory of all marketing collateral and verify copies are filed in a comprehensive manner
Assist in the production of all property, display, and temporary signage in resort/casino public areas
Assist with sponsorship opportunities and activation executions
Be the driving force behind all aspects of the guest experience as it relates to, but not limited to entertainment, activations, opening events and weekly programming
Obtain and maintain position-specific licensing
Ensure Team Members obtain and maintain position-specific licensing
Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
Enforce all property, corporate and departmental policies and procedures
Establish quality standards for the department
Maintain and respect confidentiality of marketing programs, guest information and databases
Adhere to all rules and regulations set forth by Nevada Gaming Control Board
Assist with project tracking and monthly analysis. Knowledge of appropriate regulatory requirements for promotions and events
Ensure department processes meet regulator statues
Work closely with internal departments and third-party vendors to create all promotion-related communications and collaterals
Negotiate event related contracts and work closely with the Legal Department to ensure timely and accurate contract execution
Perform other duties as assigned