Director of Casino Marketing

Virgin Hotels•Las Vegas, NV

3d•Onsite

About The Position

This position is responsible for the design, oversight and execution of all revenue generating programs, including database, mail, email, app, promotions, special events, player development, affiliate and independent agent. You will also collaborate with property marketing and gaming teams to ensure seamless execution and integration.

Requirements

Must possess excellent written and oral communications
Ability to objectively lead and measure individuals, teams, and processes to improve organizational performance.
Must possess revenue management and maximization experience and ability to align with Finance and Human Resources to meet strategic marketing objectives
Current, legal, and unrestricted ability to work in the United States
Proven experience in driving casino revenues
Strong command of department detailed financial responsibilities
Excellent communication skills
Great team leadership abilities
Current, legal, and unrestricted ability to work in the United States
Ability to obtain Nevada Gaming Registration
Bachelor's degree in marketing, communications, economics, or finance and/or five (5) years of progressive marketing experience required
Previous experience as a senior leader in high volume complex casino environment with oversight of multiple FTEs in several of the following disciplines: advertising, casino marketing, database marketing, direct marketing, mass media, marketing communications
Exceptional knowledge of event execution, attention to detail, and the ability to manage direct team and vendors
Extensive experience with Microsoft products/programs (I.e., Word, Excel, PowerPoint) required
Must possess financial analysis skills to evaluate marketing programs proforma/postforma
Intermediate to advanced skills with casino and slot management systems (i.e. IGT) required
7+ years in marketing experience, with at least 5+ years in a management role

Nice To Haves

Basic understanding of the Casino Marketing budget process
Knowledge of planning and executing events and promotions
Ability to define business requirements for technical solutions
Intermediate project management skills
Knowledge of IGT player tracking, rewards program and special events

Responsibilities

Work with the Vice President of Casino to develop strategies, goals, and budgets for all consumer programs/promotions, entertainment programming, and special events
Proactively plan, lead and execute casino marketing initiatives that drive accretive revenues and yield maximum profitability
Identify and prioritize new partnership opportunities that drive growth, expand market reach, or enhance customer experience
Develop and submit all rules and regulations to compliance and/or regulators for approval as required. Establish internal controls for all promotions and events
Lead and execute promotional requirements with various internal departments, external agencies, affiliated sponsors and other areas as required
Work with casino marketing communications, advertising, entertainment, social media, website and PR teams to ensure consistent communication strategies across all components of marketing
Effectively manage our hotel yield process to deliver maximum gaming revenues from our hotel guests
Prepare and manage the annual marketing budgets and recommendations for short and long-term revenue enhancements.
Manage all area respective financials
Initiate cost saving measures for the department that still provides consistency with quality and does not interrupt the business
Ability to apply data driven post event and promotional analysis to revise strategy and execution to drive profitability and efficiency
Perform other related duties as assigned and promote excellent guest service and employee relations skills
Perform other duties as assigned