Campaign Operations Manager

Docusign • Chicago, IL

4d • Hybrid

About The Position

The Campaign Operations Manager defines, documents, and optimizes workflows for launching integrated campaigns at scale. The role combines expertise in customer data platforms (CDP), marketing automation platforms, and campaign analysis. Working with Global Demand Programs teams, Field Marketers, Web Marketing, and other cross-functional stakeholders, this individual supports demand generation and improves campaign productivity by translating business needs into reliable, scalable operations. This is an individual contributor position reporting to the Sr Manager, Marketing Operations.

The role partners with marketers to turn business strategy into scalable campaign builds and automated workflows for personalized messaging across digital channels. It maintains reusable campaign templates, improves campaign accuracy and efficiency, documents and refines marketing automation and IPC processes, monitors program effectiveness, troubleshoots data and campaign issues, and supports a high-quality marketing database. It also educates business partners on using the MarTech stack in line with internal standards, industry practices, and Docusign's commitment to global trust.

This is a hybrid position requiring access to an office and a weekly in-office expectation of at least two days per week; frequency may vary by team.

Requirements

• BA/BS degree or equivalent work experience.
• Experience with HTML, CSS, responsive email, and web design.
• Experience with marketing techniques and campaign lifecycle.
• At least 5 years of relevant marketing experience.
• Strong verbal and written communication skills, including the ability to translate business requirements into technical specifications.
• Project management expertise, including accurately specifying project timeframes, dependencies, and risk factors while working with partners in multiple time zones.
• Advanced Microsoft Excel skills and an interest in metrics-driven marketing.

Nice To Haves

• At least 2 years of campaign execution experience using Iterable or a similar marketing automation platform.
• Experience with CRM systems and other sales tools.
• Experience with event technology such as Swoogo, Brightcove, and Zoom.
• Experience building audiences through a Customer Data Platform (CDP).
• Experience with dashboard reporting tools such as Qlik, Tableau, or Mixpanel.

Responsibilities

• Partner with marketers to translate business strategy into scalable and dynamic campaign builds.
• Develop automated orchestration workflows that trigger personalized messaging across the digital ecosystem.
• Create and maintain templates for emails, landing pages, forms, segments, and reports to improve campaign efficiency and accuracy.
• Recommend technical enhancements to MarTech to improve the efficiency and accuracy of campaign builds.
• Document, challenge, and refine MAP and IPC processes, programs, and procedures.
• Monitor and report effectiveness metrics for tactics and programs managed by MAP, IPC, and related applications.
• Troubleshoot data and campaign-related issues with a focus on efficiency and reliability.
• Normalize and upload contact data into the MAP and CDP to maintain a high-quality marketing database.
• Educate business partners on using the MarTech stack to achieve marketing objectives while upholding internal standards, industry best practices, and Docusign's commitment to global trust.

Benefits

• Company bonus plan for non-sales roles, calculated as a percentage of eligible wages and dependent on company performance.
• Paid time off and paid company holidays based on region.
• Paid parental leave of up to six months following birth, adoption, or foster care placement.
• Health benefit plan options, including plans described as 100% employer paid and plans with a minimum employee contribution, available from the first day of employment.
• Retirement and pension programs, with potential employer contributions.
• Learning and development options, including coaching, online courses, and education reimbursements.
• Compassionate care leave following the loss of a loved one and other life-changing events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level