Manager, Campaign Operations, UCANZ

Crunchyroll, LLC • Los Angeles, CA

3d • $104,100 - $130,100 • Hybrid

About The Position

The Manager, Campaign Operations, UCANZ is the regional campaign operations leader responsible for planning, coordinating, and executing integrated marketing campaigns across the United States, Canada, Australia, and New Zealand. The role translates regional marketing priorities into campaign plans, briefs, schedules, asset requirements, and launch plans, ensuring campaigns are well scoped, localized, approved, and delivered on time and within budget.

Working at the intersection of campaign strategy, creative development, project management, and channel execution, this position partners with UCANZ Growth and Marketing leadership and teams across Creative Services, Project Management, User Acquisition, Social, Influencer Marketing, Lifecycle, Editorial, Content, Curation & Programming, and global centers of excellence. The role requires strong organization, creative judgment, communication, and cross-functional leadership to navigate complex workflows and competing priorities.

The position reports to the Senior Director, Brand & Community, UCANZ. Applicants are being considered for Los Angeles or Dallas. The UCANZ Brand & Community team develops integrated, fan-first regional campaigns that connect creative, content, growth, and channel teams to deliver culturally relevant launches and business impact.

Requirements

• At least 5 years of experience in global campaign operations, integrated marketing, creative production, project management, or brand and title marketing in entertainment, streaming, theatrical, or media industries.
• Demonstrated experience managing complex global campaigns from strategy and briefing through creative development, approvals, and launch.
• Experience executing campaigns across multiple markets, channels, and time zones, with an understanding of international mastering, versioning, and distribution.
• Experience working with creative processes involving video, static, copy, social, digital, and experiential assets.
• Strong project management skills, including workback schedules, milestone tracking, dependencies, risk management, and cross-functional communication.
• Experience partnering with Title Marketing, Brand Management, Creative Services, and channel teams such as User Acquisition, Social, Influencer Marketing, and Lifecycle.
• Ability to consolidate feedback, manage ambiguity, prioritize competing needs, and drive accountability without direct authority.
• Experience working in a global, matrixed organization with distributed teams across cultures and time zones.
• Strong organizational, written, verbal, presentation, and stakeholder-management skills.
• Experience with Airtable, Wrike, Asana, Figma, or equivalent creative workflow and project management tools.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Nice To Haves

• PMP certification or equivalent project management experience.
• Passion for anime, entertainment, streaming, gaming, or fandom-driven brands is highly preferred.

Responsibilities

• Partner with UCANZ teams and Partner Relations & Content Marketing to translate campaign priorities into integrated plans and actionable workstreams.
• Develop and manage workback schedules, milestone calendars, dependencies, review cycles, and launch-readiness plans across concurrent campaigns.
• Ensure campaign briefs are complete and aligned with objectives, audiences, title priorities, channels, markets, and deliverables.
• Coordinate regional and global stakeholders from kickoff through launch, maintaining clarity, accountability, and momentum.
• Anticipate risks, surface decisions, and remove blockers affecting quality, timing, or budget.
• Partner with Creative Services and Project Management to define campaign asset suites across video, static, copy, social, digital, experiential, and other formats.
• Support Title Marketing and Brand Management during campaign development as a strategic and operational resource.
• Consolidate feedback and coordinate internal, external, brand, creative, and licensor reviews.
• Ensure assets align with campaign strategy, regional requirements, brand standards, platform specifications, and delivery timelines.
• Track asset versions, production status, and final delivery throughout the campaign lifecycle.
• Translate regional insights and market needs into creative requests and execution plans for global and regional teams.
• Coordinate approvals and ensure localized assets are accurate, culturally relevant, brand-compliant, and delivered in required formats.
• Identify ways to streamline regionalization, reduce duplication, and scale campaign adaptation.
• Coordinate with channel teams to support cohesive full-funnel campaign execution and align campaign plans with content, product, partnership, promotional, and regional marketing launches.
• Coordinate stakeholder inputs and maintain visibility into channel requirements, dependencies, open decisions, and launch readiness across the UCANZ campaign portfolio.
• Facilitate weekly campaign check-ins and provide concise updates, action items, and escalation points to regional and global teams.
• Maintain campaign documentation, trackers, status reports, creative briefs, asset inventories, and shared sources of truth.
• Partner with Marketing Operations to improve workflows, tools, intake processes, review structures, and campaign governance.
• Identify process gaps and implement improvements to speed, visibility, quality, and cross-functional collaboration.
• Support budget tracking, vendor coordination, and resource planning in line with approved campaign plans.
• Develop reusable playbooks, templates, and best practices for UCANZ campaign planning and execution.
• Track campaign milestones, deliverables, launch readiness, risks, and post-launch follow-up across the regional portfolio.
• Partner with Analytics and channel teams to organize performance reporting, campaign learnings, and recommendations.
• Support post-campaign reviews to identify improvements in process, creative effectiveness, localization, and channel execution.
• Provide executive-ready updates on progress, issues, decisions, and outcomes.
• Mentor project partners and contribute to a collaborative, high-ownership, solutions-oriented team culture.
• Delegate effectively when appropriate while remaining willing to contribute to detailed execution.
• Share knowledge, tools, and best practices across UCANZ, Marketing Operations, Creative Services, and global teams.

Benefits

• Salary plus potential annual performance bonus.
• Flexible time-off policies.
• Medical, dental, vision, short-term disability, long-term disability, and life insurance.
• Health Savings Account (HSA) program.
• Health care and dependent care Flexible Spending Accounts (FSA).
• 401(k) plan with employer match.
• Employer-paid commuter benefit.
• Support program for new parents.
• Pet insurance; some offices are pet friendly.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager