Manager, Campaign Operations, UCANZ

Crunchyroll, LLC•Dallas, TX

About The Position

The Manager, Campaign Operations, UCANZ is the regional campaign operations leader responsible for planning, orchestrating, and executing integrated marketing campaigns across the United States, Canada, Australia, and New Zealand. The role translates regional marketing priorities into campaign plans, briefs, schedules, asset requirements, and launch plans, ensuring campaigns are scoped, localized, approved, and delivered on time and within budget. Working at the center of campaign strategy, creative development, project management, and channel execution, this role partners with UCANZ Growth and Marketing leadership and teams across Creative Services, Project Management, User Acquisition, Social, Influencer Marketing, Lifecycle, Editorial, Content, Curation & Programming, and Global Centers of Excellence. The Manager reports to the Senior Director, Brand & Community, UCANZ. Applicants are being considered for Los Angeles or Dallas.

Requirements

5+ years of experience in global campaign operations, integrated marketing, creative production, project management, or brand and title marketing within entertainment, streaming, theatrical, or media industries.
Demonstrated experience managing complex global campaigns from strategy and briefing through creative development, approvals, and launch.
Experience executing campaigns across multiple markets, channels, and time zones, with an understanding of international mastering, versioning, and distribution.
Experience working with creative processes and assets across video, static, copy, social, digital, and experiential formats.
Strong project management skills, including workback schedules, milestone tracking, dependencies, risk management, and cross-functional communication.
Experience partnering with Title Marketing, Brand Management, Creative Services, and channel teams such as User Acquisition, Social, Influencer Marketing, and Lifecycle.
Ability to consolidate feedback, manage ambiguity, prioritize competing needs, and drive accountability without direct authority.
Experience in a global, matrixed organization with distributed teams across cultures and time zones.
Strong organizational, written, verbal, presentation, and stakeholder-management skills.
Experience with Airtable, Wrike, Asana, Figma, or equivalent creative workflow and project management tools.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Nice To Haves

PMP certification or equivalent project management experience.
Passion for anime, entertainment, streaming, gaming, or fandom-driven brands.

Responsibilities

Translate regional campaign priorities into integrated plans and actionable workstreams with UCANZ teams, Partner Relations, and Content Marketing.
Develop and manage workback schedules, milestone calendars, dependencies, review cycles, and launch-readiness plans across concurrent campaigns.
Ensure campaign briefs are complete and aligned to objectives, audiences, title priorities, channels, markets, and deliverables.
Coordinate regional and global stakeholders, maintaining clarity, accountability, and momentum from kickoff through launch.
Anticipate risks, surface decisions, and remove blockers that could affect campaign quality, timing, or budget.
Partner with Creative Services and Project Management to define campaign asset suites across video, static, copy, social, digital, experiential, and other formats.
Support Title Marketing and Brand Management during campaign development and coordinate feedback and internal, external, brand, creative, and licensor reviews.
Ensure assets align with campaign strategy, regional requirements, brand standards, platform specifications, and delivery timelines; track versions, production status, and final delivery.
Translate regional insights and market needs into creative requests and execution plans, and coordinate accurate, culturally relevant, brand-compliant localized assets.
Identify opportunities to streamline regionalization, reduce duplication, and scale campaign adaptation.
Coordinate with channel teams to ensure cohesive full-funnel campaign execution and align campaigns with content, product, partnership, promotional, and regional marketing launches.
Coordinate stakeholder inputs and maintain visibility into channel requirements, dependencies, open decisions, and launch readiness across the UCANZ portfolio.
Facilitate weekly campaign check-ins and provide concise updates, action items, and escalation points.
Maintain campaign documentation, trackers, status reporting, creative briefs, asset inventories, and shared sources of truth.
Partner with Marketing Operations to improve workflows, tools, intake processes, review structures, and campaign governance.
Identify process gaps and implement improvements that increase speed, visibility, quality, and cross-functional collaboration.
Support budget tracking, vendor coordination, and resource planning, and develop reusable playbooks, templates, and best practices.
Track campaign milestones, deliverables, launch readiness, risks, and post-launch follow-up across the regional portfolio.
Partner with Analytics and channel teams to organize performance reporting, campaign learnings, and recommendations.
Support post-campaign reviews and provide executive-ready updates on progress, issues, decisions, and outcomes.
Mentor project partners, delegate when appropriate, contribute to a collaborative team culture, and share knowledge and best practices across UCANZ and global teams.

Benefits

Salary plus annual performance bonus earning potential.
Flexible time off.
Medical, dental, vision, short-term disability, long-term disability, and life insurance.
Health Savings Account (HSA) program.
Health care and dependent care flexible spending accounts (FSA).
401(k) plan with employer match.
Employer-paid commuter benefit.
Support program for new parents.
Pet insurance.
Some offices are pet friendly.