Campaign Manager, Marketing, Neurosciences

Medical University of South Carolina•Charleston, SC

1d•Onsite

About The Position

Join our dynamic and fast-growing team as a Campaign Manager, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina (MUSC) Neurosciences. This role supports the translation of service line priorities into audience-focused, measurable campaigns that connect patients and families with MUSC's specialized neurological care. The Campaign Manager will be a hands-on individual contributor, serving as a relationship manager to key internal stakeholders and facilitating collaboration across the Office of Communications and Marketing (OCM), including communications, brand, public relations, and web. You will also work with external agency partners to deliver integrated campaigns, with an emphasis on speed to market, audience journey development, messaging, brand strength, and measurable results. Experience executing paid, earned, shared, and owned (PESO) channel strategies is required. This is an on-site role in downtown Charleston.

Requirements

Bachelor's degree or equivalent experience; degree in marketing, communications, business, or a related field preferred.
Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
Experience in product marketing, service line, or other complex marketing environments.
Demonstrated experience with multi-channel paid campaigns, digital journeys, demand generation, campaign measurement, and data-driven optimization.
Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.
Strong project management, problem-solving, interpersonal, written communication, and agency-management skills.

Responsibilities

Leads development and execution of integrated marketing campaigns for Neurosciences across MUSC clinical, academic, research, and enterprise priorities.
Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements.
Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed to market and executional quality.
Reports campaign outcomes in a clear, concise, and actionable manner through dashboards and insight summaries.
Monitors performance, identifies optimization opportunities, and recommends adjustments based on results.
Serves as a day-to-day liaison between service line stakeholders and OCM colleagues.
Builds productive relationships, clarifies needs and decisions, and keeps contributors aligned on campaign objectives, roles, milestones, and next steps.
Uses market research, business intelligence, CRM data, analytics, and other available inputs to develop focused, measurable programs and demonstrate business impact.
Adheres to MUSC policies, procedures, and standards, and performs other duties as assigned.