Business Law - Senior Specialist, Membership and Marketing
About The Position
The Senior Specialist, Membership and Marketing develops, implements, and manages strategic direction and marketing plans for the entity’s offerings. The role coordinates marketing for membership development, programs, products, and services; identifies target audiences; and establishes effective marketing efforts. It also oversees the development and integration of the entity’s website as a membership and marketing strategy. The position develops and manages membership recruitment and retention campaigns, marketing materials, budgets, and dues revenue. It integrates these efforts with the entity’s strategic and long-range plan, serves as a member liaison, conducts research and data analysis to support strategic decisions, and mentors and coaches membership and marketing staff.
Requirements
- Bachelor’s degree from a four-year college or university, or equivalent experience.
- 4–7 years of marketing and membership experience, including at least 2 years in a membership association context.
- Proven experience developing, administering, and evaluating marketing plans.
- Advanced written and oral communication skills.
- Advanced external resource and vendor management skills.
- Advanced financial management and budgeting skills.
- Advanced project and campaign management skills.
- Proficiency with Microsoft Office Suite, relational database software, and campaign management tools.
Nice To Haves
- Master’s degree.
Responsibilities
- Develop and manage strategic membership development and marketing plans, including recruitment and retention campaigns and materials, cost-benefit analysis, customer service and benefits, member group segmentation, and tracking.
- Integrate entity membership and marketing efforts with the entity’s strategic and long-range plan.
- Market membership, products, events, sponsorships, and other services.
- Manage designated membership development and marketing budgets and produce dues revenue.
- Serve as a member liaison, which may include staffing member committees.
- Conduct research, data analysis, and regular reporting to support strategic decision-making.
- Mentor and coach entity membership and marketing staff.
- Perform other duties as assigned.
Benefits
- 401(k)
- Medical, dental, and vision coverage
- Flexible spending accounts and health spending accounts
- Supplemental life and disability insurance
- Prepaid legal programs
- Complimentary American Bar Association membership with additional benefits
- Continuing education and career development opportunities
- Eligibility to apply for the Public Service Loan Forgiveness Program (PSLF)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
