Business Development Specialist - Home Health

ATEX Healthcare•San Antonio, TX

27d

About The Position

The Business Development Specialist (BDS) assists in planning, developing, and implementing the agency’s marketing programs, including community education, non-remunerative solicitation of patients or patronage, and advertising. The role supports census growth in the Greater San Antonio market and reports to the Regional Director of Business Development. The BDS plans and conducts community awareness activities, builds referral relationships, supports pre-discharge hospital assessments and treatment-plan coordination, prepares community relations reports, and develops marketing materials and media exposure. The role also assists with disease management promotion and health plan contracting, attends community business functions, and participates in efforts to improve service quality.

Requirements

At least one year of marketing or administrative experience in a health care setting.
Knowledge of home health care services and managed care plans.
Basic computer skills.
Excellent speaking and writing ability.
High school diploma or equivalent required.

Nice To Haves

Bachelor’s degree in marketing preferred.
Business development experience.

Responsibilities

Plan, develop, and implement the marketing plan upon approval of the Regional Director of Business Development.
Plan and conduct community awareness activities to inform physicians, health care workers, and current and prospective patients about agency programs and capabilities.
Conduct non-remunerative efforts to obtain referrals from physicians and hospital discharge planners.
Prepare community relations activity reports as directed by the Regional Director of Business Development.
Perform pre-discharge hospital assessments and coordinate the required treatment plan of care.
Design agency information and marketing literature and tools for the marketing program.
Coordinate agency media exposure, including public service announcements and advertisements.
Assist in promoting disease management programs.
Attend community business functions to gain exposure for the agency.
Set and meet job-related goals.
Identify self-learning needs and use educational programs to support learning.
Contribute to and participate in team and individual efforts to improve service quality.
Assist with health plan contracting activities.
Speak effectively before groups of customers and organization employees.
Comply with agency attendance and punctuality policies.
Perform other assigned duties.