Business Development Specialist - Home Health

ATEX Healthcare Home Health•McAllen, TX

27d

About The Position

The Business Development Specialist (BDS) assists in planning, developing, and implementing the agency’s marketing programs, including community education, non-remunerative solicitation of patients and/or patronage, and advertising. The role is responsible to the Regional Director of Business Development.

Requirements

High school diploma or equivalent required.
Business development experience required.
At least one year of marketing or administrative experience in a health care setting.
Knowledge of home health care services and managed care plans.
Basic computer skills.
Excellent speaking and writing ability.

Nice To Haves

Bachelor’s degree in marketing preferred.

Responsibilities

Plan, develop, and implement the marketing plan upon approval of the Regional Director of Business Development.
Plan and conduct community awareness activities to inform physicians, health care workers, and current and prospective patients about agency programs and capabilities.
Conduct non-remunerative efforts to obtain new referrals from physicians and hospital discharge planners.
Prepare community relation activity reports as directed by the Regional Director of Business Development.
Perform pre-discharge hospital assessments and coordinate required treatment plans of care.
Design agency information and marketing literature and tools for use in the marketing program.
Coordinate agency media exposure, including public service announcements and advertisements.
Assist in promoting disease management programs.
Attend community business functions to gain exposure for the agency.
Set and meet job-related goals.
Identify self-learning needs and use educational programs to assist in learning.
Contribute to and participate in team and individual efforts to improve service quality.
Assist with health plan contracting activities.
Speak effectively before groups of customers and organization employees.
Comply with agency attendance and punctuality policies.
Perform other duties as assigned.