Business Development Specialist
About The Position
The Business Development Specialist generates advertising revenue by calling on established agencies, cold-calling new prospects, and explaining the value of television advertising. The role implements strategies to grow revenue consistently and exceed revenue goals while building credible relationships with the local business community. The position maintains assigned accounts and develops new ones, makes sales calls on existing and prospective clients, and prepares and delivers sales presentations. It advises customers how advertising can effectively promote their products or services, provides rates for advertising placement across all media, and develops advertising schedules with clients and station personnel. The role also works with clients and station personnel to develop advertisements and performs other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- At least one year of sales experience.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.
Nice To Haves
- Sales experience in the media field is preferred.
Responsibilities
- Generate advertising revenue by calling on established agencies and cold-calling new prospects.
- Implement strategies to grow revenue and exceed revenue goals.
- Establish credible relationships with the local business community.
- Make sales calls on existing and prospective clients.
- Maintain assigned accounts and develop new accounts.
- Prepare and deliver sales presentations to clients.
- Explain how advertising can effectively promote clients’ products or services.
- Provide clients with information about advertising placement rates across all media.
- Develop advertising schedules with clients and station personnel responsible for placing advertising in station media.
- Work with clients and station personnel to develop advertisements.
- Perform other duties as assigned.
