The Business Development Representative supports the Product Support organization’s efforts to grow retail sales to new customers. Supporting a specific store and/or region, this role manages an assigned territory, analyzes data, generates leads, and provides actionable recommendations to increase Parts and Service sales. The representative promotes Western States’ product support services and products, works toward sales objectives, and builds long-term customer relationships by identifying needs and presenting suitable solutions. The role evaluates customer fleets and machine components, recommends ways to maximize component life, and presents Customer Value Agreements. It uses company software and sales-planning tools to manage leads, accounts, appointments, customer communication, and territory activity. The representative also collaborates with internal departments and technical resources, helps address customer issues, participates in strategic account planning, and maintains activity and tracking reports for the Product Support Sales Manager.
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Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED