BDR (Business Development Representative)

Lusha • Boston, MA

3d • Hybrid

About The Position

The Business Development Representative will generate qualified pipeline for the Mid-Market and Enterprise sales team. This role is at the top of the revenue engine and owns outbound prospecting end to end, from researching accounts and mapping buying groups to booking meetings for Account Executives. The representative works closely with Sales and Marketing and is measured on the quality of the pipeline created. Experience using GenAI to improve prospecting, account research, personalization, and outreach is required. The position is based in Boston and follows a hybrid model with three days per week in the office.

Requirements

• 6–12 months of experience as a BDR/SDR in B2B SaaS, or equivalent outbound sales experience.
• A proven track record of meeting or exceeding meeting and pipeline targets.
• Excellent written and verbal communication skills in English.
• Hands-on experience with outbound tools and a CRM, such as Salesforce and a sales engagement platform, or similar tools.
• Hands-on experience using GenAI tools for prospecting and outreach.
• Strong curiosity and coachability.
• Ability to handle objections with confidence.
• Ability to learn quickly and adapt to new products, tools, and processes.
• Resilience, persistence, and motivation to meet and exceed activity and pipeline targets.
• Structured, data-driven management of outreach, follow-ups, and CRM.

Responsibilities

• Identify target accounts and the right people within them.
• Research accounts and map buying groups.
• Own outbound prospecting from start to finish.
• Start conversations with prospective customers and book meetings for Account Executives.
• Work closely with Sales and Marketing.
• Create qualified pipeline and meet or exceed activity, meeting, and pipeline targets.
• Use GenAI to improve prospecting, account research, personalization, and outreach.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed