Business Development Representative (BDR)

Surgical Information Systems•Quincy, MA

About The Position

The Business Development Representative (BDR) generates new business opportunities through targeted outbound sales campaigns and proactive prospect engagement. The role identifies prospective customers, connects with key decision-makers, qualifies leads, and develops a consistent pipeline of sales opportunities for SIS software and revenue cycle services. The BDR collaborates with Sales and Marketing to execute outreach strategies, engage prospective customers, and schedule qualified sales meetings. Success requires strong communication skills, persistence, organization, and the ability to communicate the value of SIS solutions effectively.

Requirements

At least 18 months of experience in B2B software sales, revenue cycle management, sales development, or business development.
Experience conducting outbound prospecting, including cold calling, email outreach, and lead generation.
Demonstrated ability to engage prospective customers, qualify leads, and generate sales opportunities.
Strong written and verbal communication skills, including the ability to communicate with business decision-makers.
Experience using Salesforce to manage leads, document sales activities, and track opportunities.
Strong organizational and time management skills, with the ability to manage multiple outbound campaigns and prospect follow-ups.
Ability to work independently, take initiative, and achieve established performance objectives.

Nice To Haves

Experience selling SaaS solutions, healthcare technology, revenue cycle management software, or related services.
Familiarity with ambulatory surgery centers, healthcare operations, or revenue cycle processes such as billing, collections, and denials management.
Experience collaborating with Account Executives to generate and advance qualified sales opportunities.
Understanding of account-based prospecting and outbound campaign strategies.

Responsibilities

Execute targeted outbound campaigns through cold calling, email, and other direct outreach methods to generate new business opportunities.
Research and identify prospective customers, key decision-makers, and target accounts within the ambulatory surgery center market.
Develop personalized messaging that communicates the value of SIS software and revenue cycle services.
Follow up consistently with prospects to build relationships, generate interest, and advance sales conversations.
Identify potential customer needs and opportunities aligned with SIS solutions.
Qualify prospective customers based on business needs, decision-making authority, timing, and potential fit.
Schedule qualified discovery meetings for Account Executives and sales leadership.
Collaborate with the Sales team to ensure effective handoffs and continued engagement with qualified prospects.
Maintain accurate prospect information, activity records, lead status, and pipeline information in Salesforce CRM.
Work toward established outbound activity, qualified meeting, and pipeline generation goals.
Partner with Sales and Marketing to execute outbound campaigns targeting priority customer segments and accounts.
Track campaign results and identify opportunities to improve prospect engagement and conversion rates.
Develop knowledge of SIS products, services, competitive positioning, and the challenges facing healthcare providers.
Share market insights and prospect feedback to support improvements in sales messaging and campaign effectiveness.