Business Development Representative, Video Sales, OkayAfrica

Areya Media•New York, NY

22h

About The Position

The Business Development Representative develops, pursues, and advances advertising and sponsorship opportunities for OkayAfrica’s video programming and social video content. The role focuses on generating revenue across OkayAfrica’s YouTube, website, and social media channels by securing sponsors and advertisers for recurring shows, original video franchises, individual video programs, and other video-first content, as well as social video and sponsored posts. The representative independently identifies and prospects brands, advertising agencies, media agencies, and other qualified advertisers; conducts outreach; secures and facilitates sales meetings; presents OkayAfrica’s video advertising and sponsorship opportunities; and advances qualified prospects through the sales pipeline. The position requires an understanding of video media sales and digital video advertising, and the ability to sell video inventory, branded content, sponsorship integrations, social video, and custom video programs to brands and agencies. The role maintains prospecting and pipeline records and coordinates with senior sales staff to hand off qualified opportunities. Work conditions are described as remote / hybrid. Compensation is $5,500 per month plus commission.

Requirements

At least 2 years of verifiable professional experience in video media sales, with demonstrated success generating qualified opportunities and/or revenue.
Direct experience prospecting, selling, or developing opportunities across digital video, YouTube, Facebook, branded content, show sponsorships, social video, or sponsored social content.
Strong working knowledge of digital video advertising, including CPMs, impressions, views, reach, video completion rates, audience targeting, campaign delivery, and advertiser KPIs.
Ability to understand advertiser objectives and connect them to relevant video, branded content, and social media opportunities.
Strong communication, presentation, relationship-building, and organizational skills, with the ability to manage multiple prospects simultaneously.
Familiarity with CRM, sales prospecting, and pipeline-management tools.

Nice To Haves

Knowledge of African, African diaspora, Black culture, music, entertainment, and multicultural media.
Existing relationships with relevant brands and agencies.

Responsibilities

Identify and pursue brands, advertisers, and agencies with budgets for digital video, branded content, social media, and sponsorships.
Independently prospect and conduct outbound outreach to relevant brand and agency decision-makers.
Develop relationships with prospective advertisers and partners to create new sales opportunities for OkayAfrica.
Generate opportunities for OkayAfrica’s YouTube, website, original video programming, social video, and sponsored social content.
Qualify prospects by confirming interest, budget, marketing objectives, timing, and alignment with OkayAfrica’s advertising offerings.
Secure and schedule qualified sales meetings with senior OkayAfrica sales staff to advance opportunities.
Clearly introduce and communicate OkayAfrica’s audience, video programming, advertising inventory, branded content, and sponsorship capabilities.
Identify advertiser needs and connect them with relevant opportunities, including video advertising, show sponsorships, branded content, product integrations, and sponsored social content.
Maintain accurate CRM records of outreach, contacts, meetings, qualified leads, and active opportunities, and provide regular pipeline updates.
Coordinate with senior sales staff to ensure a clear handoff of qualified opportunities, including relevant information gathered during prospecting and qualification.