Business Development Representative — Senior Living Industry (Remote, US)

Inflow • Tampa, FL

18h • Remote

About The Position

Inflow’s Senior Living Industry brand, Harbour Light Digital, helps senior living communities fill rooms with qualified leads from search, paid media, and their websites. The Business Development Representative is often the first point of contact for operators and is responsible for reaching owners, executive directors, and sales leaders to book a 60-minute free Growth Audit.

The role involves researching and prioritizing senior living prospects, conducting high-volume phone and digital outreach, qualifying prospects, booking and confirming meetings, and preparing clear handoffs for the sales team. The representative also maintains accurate CRM records, tracks activity and outcomes, shares insights from prospect conversations, builds knowledge of senior living industry terminology and trends, and supports outreach around industry conferences.

This is a remote role in the United States. Compensation includes a $22 hourly base (approximately $45,000 annually for full-time work), meeting-based incentives, and a source-client bonus. On-target earnings are approximately $79,000, with uncapped earning potential. Guaranteed incentive pay is provided during the first two months while ramping.

Requirements

• At least 1 year in a phone-heavy outbound role, such as BDR/SDR, digital marketing sales, or appointment setting.
• A track record of meeting activity and meeting targets, with results that can be cited.
• Clear, confident phone presence and comfort calling executives.
• Resilience and willingness to treat rejection as information and continue outreach.
• Strong written communication, including concise, specific, personalized emails.
• Ability to work independently and stay organized in a remote environment using a daily plan.
• Coachability and ability to apply feedback quickly.
• Accurate, same-day CRM logging.
• CRM experience, such as HubSpot or a similar platform.
• Experience with prospecting tools such as LinkedIn Sales Navigator, Apollo, or ZoomInfo.
• Experience with Google Workspace and calendar scheduling tools.
• Enough understanding of digital marketing, including search, paid ads, and websites, to speak credibly about the audit.

Nice To Haves

• Experience as a senior living sales counselor or move-in coordinator.
• Healthcare, home care, or hospitality sales experience.
• Agency or marketing-services sales experience.
• Experience booking meetings for an executive.

Responsibilities

• Build and maintain target lists of senior living operators, owners, and sales leaders using online research, state licensing data, and industry sources.
• Research communities before outreach, including openings, ownership or leadership changes, and online visibility compared with nearby competitors.
• Prioritize accounts based on fit.
• Make 40 or more outbound calls per day in focused call blocks, supported by personalized email and LinkedIn outreach.
• Run persistent, professional multi-touch outreach sequences and follow up until receiving a clear answer.
• Navigate corporate gatekeepers to reach decision makers and handle common objections with curiosity and confidence.
• Qualify prospects based on defined criteria, including decision-making authority, community size, and occupancy need.
• Book qualified Growth Audit meetings on the sales leader’s calendar, confirm each meeting, and reschedule no-shows.
• Prepare a brief handoff before each meeting describing the prospect, what they said, and why the timing is relevant.
• Log every call, email, and outcome in the CRM on the same day.
• Maintain a weekly scorecard covering dials, conversations, meetings booked, meetings held, and meetings qualified.
• Share patterns from prospect conversations during weekly reviews, including objections, effective messaging, and converting segments.
• Learn senior living terminology, including census, move-ins, inquiry-to-tour, and lease-up.
• Stay current on occupancy trends, industry news, and competing agencies.
• Support pre- and post-conference outreach around events such as SLEC, SMASH, and the Senior Housing News Sales & Marketing Conference.

Benefits

• Paid vacation and sick days.
• Health and wellness budget of up to $65 per month.
• Monthly internet stipend.
• Remote work.
• Guaranteed incentive pay during months 1–2 while ramping.
• Uncapped earning potential.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed