Business Development Representative - Signs & Graphics

Fastsigns•Indianapolis, IN

About The Position

FASTSIGNS is seeking a proactive, relationship-focused sales professional to grow business through targeted outreach, new customer acquisition, reactivation of past customers, and expansion of existing accounts. The representative identifies opportunities, connects with decision-makers, recommends signs and graphics solutions, and manages resulting customer orders through completion. The role requires consistent prospecting, follow-through, and the ability to build initial conversations into long-term customer relationships. The representative serves as the customer’s primary contact from initial consultation through project completion. They gather project specifications, budgets, and deadlines; coordinate estimates, artwork approvals, production, and installation with the internal team; keep customers informed; resolve questions; and follow up after completion to identify future needs. They also maintain a structured sales pipeline and work toward agreed-upon outreach, account, and revenue goals. Success means maintaining a steady pipeline of qualified opportunities, winning new customers, reactivating dormant accounts, and managing projects in a way that leads to repeat business. The position offers ongoing training opportunities and career pathing. Compensation is listed as $1,000–$1,250 per week. The role is with an independently owned and operated FASTSIGNS franchise; hiring decisions are made by the franchisee.

Requirements

Comfort initiating conversations and making cold calls.
Self-motivated, organized, and accountable for sales results.
Strong communication, relationship-building, and follow-up skills.
Ability to manage multiple customer projects while maintaining consistent prospecting activity.
High school diploma or equivalent.

Nice To Haves

Previous business-to-business sales or business development experience is preferred.
Prior B2B consultative sales experience is preferred.
Signs, graphics, printing, or related industry experience is a plus.

Responsibilities

Research and target businesses with ongoing signage, branding, and visual communication needs.
Conduct outbound cold calls, personalized outreach, and business visits to generate sales opportunities.
Identify decision-makers, learn about their business needs, and schedule sales consultations.
Prepare proposals, follow up on quotes, and close sales.
Build referral relationships that generate repeat opportunities.
Reconnect with customers who have not ordered recently, review past projects, identify current needs, and pursue opportunities to regain their business.
Maintain a structured follow-up plan to convert reactivated accounts into repeat customers.
Serve as the customer’s primary contact from initial consultation through project completion.
Gather accurate project specifications, budgets, and deadlines.
Coordinate estimates, artwork approvals, production, and installation with the internal team.
Keep customers informed, resolve questions, and follow up after project completion to identify future needs.
Record customer interactions, opportunities, and next steps in the CRM.
Organize daily prospecting and follow-up activities.
Work toward agreed-upon goals for outreach, new accounts, reactivated accounts, and sales revenue.
Build deeper relationships with existing customers by understanding their businesses, goals, and ongoing signage needs.
Schedule regular customer check-ins to discuss upcoming projects, evaluate previous work, and identify additional ways FASTSIGNS can help.
Develop relationships with additional decision-makers, departments, and locations within each account.
Proactively recommend relevant signs and graphics solutions.
Create account growth plans that encourage repeat business and establish FASTSIGNS as a long-term partner.