Home Care Business Development Representative

Life's At Home Care•Virginia Beach, VA

18h

About The Position

Life’s At Home Care provides non-medical home care to help individuals remain comfortable in their homes. The Business Development Representative builds referral relationships and generates new client admissions. This is a field-based, external sales position involving regular local travel within an assigned territory. The representative spends most of the workweek visiting referral partners, developing relationships, and representing the company in the community. The role includes independently managing a territory, conducting prospecting and in-person outreach, educating referral partners and families about services, following up with prospective clients, and converting inquiries and referrals into admissions. The representative also tracks outreach and sales pipeline activity and coordinates with operations to support smooth, timely starts of care.

Requirements

Previous outside sales or business development experience, with demonstrated success generating new business through prospecting, in-person outreach, and consistent follow-up.
Demonstrated strong sales performance in any industry; healthcare or home care experience is not required.
Strong presentation, communication, relationship-building, and sales skills.
Professional, compassionate, self-motivated, and comfortable initiating contact with new referral sources.
Ability to organize a territory, work independently, and remain accountable for sales results.
Valid driver’s license, reliable transportation, and ability to travel locally for referral visits and community events.

Responsibilities

Proactively identify and visit referral sources, including hospitals, rehabilitation centers, senior living communities, and healthcare practices.
Conduct regular in-person outreach and follow up with existing referral partners to generate qualified referrals.
Schedule presentations, attend networking events, and educate referral partners and families about home care services.
Follow up with prospective clients and families, explain service options, and convert inquiries and referrals into new client admissions.
Plan and independently manage territory prospecting, appointment scheduling, and follow-up.
Meet goals for referral partner visits, qualified referrals, new client admissions, and billable-hour growth.
Maintain accurate records of outreach, referral relationships, and sales pipeline progress.
Coordinate with the operations team to support a smooth handoff and timely start of care.