Business Development Representative NYC

Software Improvement Group•New York, NY

7d•$100,000 - $125,000

About The Position

The Business Development Representative (BDR) serves as a link between marketing and sales, developing, qualifying, and nurturing leads. The role involves gathering intelligence, profiling relevant prospects, and converting them into opportunities. Leads may come from marketing campaigns, focused BDRs, partners, consultants, or Sales Executives’ networks. The BDR follows up with leads and engages decision-makers and stakeholders at large companies, collaborating with BDRs and teams across marketing, sales, and consulting. In conjunction with a manager, the BDR works toward targets such as appointments and pipeline creation. Success in the role means generating a stronger, qualified pipeline; accelerating deal velocity in enterprise opportunities; increasing engagement from buying committees and key stakeholders; and achieving measurable revenue growth from existing customers. SIG is an international software quality and governance company. Its Sigrid platform and expert consultants help organizations analyze and govern software portfolios. The company has offices in New York, Copenhagen, Brussels, Frankfurt, and Amsterdam, and describes its structure as flat and entrepreneurial.

Requirements

4 to 7 years of experience in B2B lead generation and sales lead development.
Experience working with enterprise-level customers and navigating complex buying processes.
Ability to collaborate closely with sales teams and revenue leaders.
Strong affinity with software.
Perseverance and comfort making phone calls and engaging quickly and confidently without relying on a script.
Excellent phone and digital communication skills.
Proficiency in email, Excel, LinkedIn, and CRM systems.
Strong communication and listening skills at a senior level, with the ability to engage effectively at all levels of a prospect's organization.
Ability to handle objections without being discouraged by rejection; self-motivated, target-driven, and determined to exceed goals.
Skill in turning objections into opportunities.
Proactive approach to keeping knowledge and skills current.

Nice To Haves

Experience in North American markets, particularly in the enterprise or public sector.
Understanding of the Software Quality market and its competition.

Responsibilities

Gather intelligence through account profiling.
Generate appointments for the sales team.
Develop C-level business opportunities.
Research account organizational structures and businesses to create value propositions and identify opportunities.
Orchestrate and conduct web presentations and conference calls as needed.
Follow up on marketing campaigns.
Enrich and maintain the Salesforce database with relevant details and insights.
Prepare sales pipeline and forecast reports.
Prioritize weekly actions and outcomes, and report successes and challenges each week.
Attend trade shows and other sales and marketing events.
Develop, qualify, and nurture leads from marketing, BDR, partner, consultant, and Sales Executive network channels.
Collaborate with BDRs and marketing, sales, and consulting teams to identify, qualify, and nurture business opportunities.