Business Development Representative II (Public Sector)
About The Position
The Business Development Representative II (Public Sector) helps build pipeline for Dayforce’s public sector growth, partnering with Public Sector Account Executives to develop relationships with state and local governments, educational institutions, and special districts such as utilities, transit agencies, and airports. The role helps public sector leaders understand how Dayforce can modernize workforce management, develops pipeline ahead of procurement cycles, and supports opportunities through long, multi-stakeholder buying processes. The representative works strategically across assigned accounts, researching organizations and their stakeholders, identifying HCM needs and modernization goals, and timing outreach around budget cycles, contract expirations, and procurement signals. The role uses account-based, multi-channel prospecting and event engagement to build qualified pipeline, while collaborating with AEs and internal teams to advance opportunities and create compelling business cases for public sector evaluation committees. This posting represents an ongoing opportunity and may not correspond to an active vacancy.
Requirements
- Bachelor’s degree in Business preferred, or equivalent work experience.
- At least 3 years of sales experience; B2B and Public Sector SaaS experience preferred.
- Strong prospecting, financial, and business analysis skills.
- Ability to build relationships with influencers, champions, and executive decision makers across departments and organizational levels.
- Strong business acumen and ability to connect HCM solutions to broader organizational priorities.
- Ability to turn account research and trigger events into relevant, insight-led outreach.
- Excellent communication and presentation skills, with executive presence to engage VP-level and more senior stakeholders.
- Understanding of public sector purchasing, including budget cycles, RFPs, and procurement processes.
- Patience and persistence to nurture relationships through long, multi-stakeholder buying cycles.
- Quality-over-quantity mindset focused on depth within a named account list.
- Ability to collaborate strategically with multiple AEs and internal teams, including Field Marketing and Sales Leadership.
- Strong organization, time management, and self-discipline.
- Driven, creative, and team-success-oriented attitude.
Nice To Haves
- At least 2 years of account-based prospecting experience in an enterprise B2B environment.
- At least 3 years of experience generating quality pipeline in public sector or other complex, multi-stakeholder environments.
- Track record of sourcing pipeline that converts into Public Sector deals.
- Direct selling experience in Payroll or HRIS.
- Prior experience in Inside Sales, Business Development, or Virtual Sales.
- Experience using a software sales technology stack such as Salesforce, Orum, Govspend, LinkedIn Sales Navigator, ZoomInfo, Outreach, and Sendoso.
Responsibilities
- Partner with Public Sector Account Executives to build account plans and strategically target assigned state and local government, education, and special district accounts.
- Research accounts and map stakeholders across HR, Payroll, Finance, IT, and Procurement to understand HCM needs, challenges, and modernization goals.
- Track budget cycles, fiscal year timelines, contract expirations, and procurement signals to time outreach before formal buying processes begin.
- Learn Dayforce’s product suite and make targeted recommendations addressing public sector complexity, including union agreements, complex pay rules, and compliance requirements.
- Generate relationships and sales opportunities through account-based prospecting and multi-channel outreach across personas and levels within each account.
- Drive attendance at Dayforce events, conferences, and virtual events, secure meetings for AEs with public sector leaders, and develop qualified pipeline from engagement.
- Manage multiple AE partnerships, maintain consistent outreach, engage senior decision makers, and progress opportunities through long sales cycles.
- Work with AEs throughout the sales process to develop and execute strategies and present compelling business cases to public sector evaluation committees.
- Attain quota by creating and executing a business plan with AE partners.
Benefits
- Medical, dental, vision, and life insurance.
- 401(k) plan with company match.
- Unlimited Time Away From Work in lieu of accrued vacation time.
- 10 paid US holidays.
- Up to 80 hours of paid sick time.
- 17 weeks of paid parental leave, subject to the applicable policy or program.
- Volunteer days and opportunities to participate in Dayforce Cares.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
