Business Development & Marketing Manager - Ridge Athletics Center

The Sports Facilities Companies•Jonesboro, AR

2d•Onsite

About The Position

Ridge Athletics Center is a state-of-the-art municipal leisure pool focused on improving the health and economic vitality of Jonesboro, AR. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth. Ridge Athletics Center is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun. SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us. The Business Development & Marketing Manager will be instrumental in developing and executing strategies to expand the venue's market presence and drive business growth. This role involves overseeing business development initiatives, creating and implementing marketing strategies, and leading efforts to enhance brand recognition and attract new clients. The ideal candidate will be a forward-thinking professional with a strong background in both business development and marketing, ideally within the cheer or sports industry.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, Hospitality, Tourism, Sport Management, Event Management, or a related field; or equivalent relevant professional experience
Extensive experience in event management within the sports or events industry
Strong experience with budget management and financial reporting
Excellent leadership, organizational, and communication skills
Ability to work in a fast-paced environment and manage multiple tasks simultaneously

Nice To Haves

Ideally within the cheer or sports industry

Responsibilities

Build and maintain a strong collaborative working relationships with the client, the Convention and Visitors Bureau, key community stakeholders, and internal SFC team members to support venue performance, event attraction, and overall community impact.
Identify and pursue new business and marketing opportunities to expand the venue's client base and market share
Develop and execute strategic partnerships, sponsorships, and collaborations to enhance business growth and revenue
Accomplish objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing field sales action plans
Develops and manages the annual marketing plan, including digital campaigns, social media content, email marketing, community outreach, and promotional partnerships
Analyze marketing performance metrics and adjust strategies as needed to optimize results and achieve goals
Develop and oversee initiatives to increase brand awareness and build a positive brand reputation within the community
Develop and implement sales strategies to achieve revenue targets and drive growth
Coordinates with operations to align booking strategy, event calendar priorities, and client needs with facility availability and revenue goals
Leads site visits, client presentations, bid support efforts, and planning meetings for prospective and confirmed business