Business Development Market Manager, Hospice
About The Position
The Market Manager of Hospice Business Development leads and executes growth strategies to increase hospice admissions, expand market share, and strengthen referral relationships within an assigned territory, typically covering one or two geographic markets. The role drives sales performance through leadership, coaching, and collaboration with clinical and operational teams while supporting the organization’s mission of compassionate, patient-centered end-of-life care. The manager also maintains a book of business and is responsible for a monthly sales goal. The position oversees market growth, referral development, team performance, relationship management, and sales reporting. It works closely with executive, clinical, and operations leaders to align sales initiatives with operational capacity and quality outcomes. Success is measured through admission and census growth, referral development and retention, sales activity, market share expansion, team performance and retention, and individual territory results. CompassionCare Hospice provides hospice services tailored to the needs of patients and families, with a focus on care at home. The organization describes its commitment as providing exceptional patient care and supporting its agency leadership and teams.
Requirements
- 3–5+ years of healthcare sales experience.
- Strong understanding of hospice regulations, referral sources, and reimbursement models.
- Proven track record of meeting or exceeding sales targets.
- Strategic thinking and market analysis skills.
- Leadership and team development skills.
- Relationship-building and influence skills.
- Strong communication and presentation skills.
- Data-driven decision-making skills.
- Ability to thrive in a fast-paced, mission-driven environment.
Nice To Haves
- Bachelor’s degree in business, Healthcare Administration, Marketing, or a related field.
- Healthcare sales experience in hospice or post-acute care.
Responsibilities
- Develop and execute a strategic sales plan to achieve and exceed admission and census goals.
- Analyze market trends, referral patterns, and competitor activity to identify growth opportunities.
- Build and maintain a referral pipeline across hospitals, physicians, skilled nursing facilities, assisted living facilities, and community partners.
- Lead, coach, and develop hospice liaisons and sales team members.
- Conduct field rides, performance reviews, and ongoing training.
- Foster a culture of accountability, engagement, and high performance.
- Establish and maintain relationships with referral sources and community stakeholders.
- Represent hospice services and education as a market ambassador.
- Partner with clinical leadership to support seamless transitions and high-quality patient care.
- Maintain accounts and meet a monthly sales goal.
- Monitor KPIs, including admissions, conversion rates, and call activity.
- Use CRM tools to track sales activities and outcomes.
- Provide regular reporting and forecasts to senior leadership.
- Work with Executive Directors, Clinical Directors, and Operations leadership to align sales initiatives with operational capacity and quality outcomes.
- Support marketing initiatives, community events, and brand awareness efforts.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
