Business Development Manager
About The Position
As a Business Development Manager at Cengage, you will create new business and accelerate Milady’s move to a fully digital ecosystem. The role drives growth by securing new clients, increasing digital usage, and gaining market share in the PBS, CC, and K12 sectors through a motivated, digital-first sales strategy. You will identify and attract digital customers, learn about schools’ operations and instructional goals, present Milady digital products, advise accounts on course adoptions, and build a strong sales pipeline. You will also maintain Salesforce records and partner with Customer Success Managers to support onboarding and early adoption.
Requirements
- At least 5 years of experience in B2B sales, driving full-cycle sales in complex environments.
- Demonstrated success prospecting, qualifying, and closing medium to large institutional deals.
- Skills in consultative selling and solution-based presentations.
- Proven track record of exceeding revenue targets.
- Expertise navigating multi-stakeholder decision-making processes.
- Proficiency in CRM tools such as Salesforce and maintaining rigorous pipeline hygiene.
Responsibilities
- Identify and attract new digital customers across PBS, CC, and K12 segments.
- Conduct discovery to understand school operations, instructional goals, and digital readiness.
- Deliver sales pitches and demonstrations of Milady digital content, including CIMA, ExamReady, and Collabs.
- Advise accounts on course content adoptions and win competitive takeaways.
- Build an actionable pipeline through proactive outreach, events, and activations.
- Maintain Salesforce pipeline stages and records.
- Partner with Customer Success Managers on onboarding and early adoption support.
Benefits
- Variable sales incentive compensation program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
