Part Time Home Care Business Development Manager

BrightStar Care Karing Hent•Rochester, MN

2d•Hybrid

About The Position

BrightStar Care of Rochester is seeking a Business Development Manager to grow sales outreach, guide marketing efforts, build brand recognition, and advance the organization’s mission of keeping clients safe, happy, and healthy at home. The role focuses on growing client and referral activity in Rochester and surrounding communities, with attention to expanding into remote areas of Southern Minnesota. It also offers an opportunity to help grow school staffing and skilled nursing business. This position is scheduled for three days per week and averages approximately 24 hours per week, with flexibility based on the candidate’s schedule. It is an independent, high-travel role involving remote work, office work, and travel throughout Rochester and Southern Minnesota; mileage is paid. Some travel to the Twin Cities may be required for training. The branch receives operational support from the Twin Cities team and has access to franchise resources and mentorship. The Business Development Manager will work alongside the ownership team to develop and execute sales and marketing plans, maintain and develop referral relationships, improve inquiry conversion, and oversee marketing strategies. Compensation includes a $36,000 annual base salary and a 2% commission for six months of billing for business generated through the employee’s referral sources. BrightStar Care is a Joint Commission-accredited provider of home care services and medical staffing. The organization emphasizes clinical excellence, RN supervision on every case, a collaborative work culture, growth incentives, and professional development. It accepts Long Term Care Insurance, VA Benefits, and private pay; it is non-Medicare and is not currently accepting waivers.

Requirements

High school diploma required.
At least 3 years of sales and/or marketing experience.
Previous experience in a leadership role within a healthcare setting.
Strong leadership and organizational skills, including the ability to motivate and lead a team.
Excellent communication and interpersonal skills for collaborating with staff, management, and external partners.
Deep understanding of healthcare strategies and challenges.
Ability to create content and present information in alignment with brand standards and a professional demeanor.
Valid driver’s license, current auto insurance, a reliable vehicle, and a cleared motor vehicle record (MVR).

Nice To Haves

Bachelor’s degree in a related field such as marketing, sales, business development, or entrepreneurialism.
Previous experience in home care, home health, group homes, or for-profit health organizations.

Responsibilities

Work with the ownership team to create and advance a sales and marketing plan aligned with the organization’s mission and compliance standards.
Grow revenue and client count in the Duluth territory.
Maintain existing business-to-business relationships to support ongoing referrals.
Research and develop new business-to-business relationships to increase referrals and service-hour growth.
Oversee other leaders’ marketing strategies to support continued SEO and AEO improvement.
Implement and review referral-source follow-up campaigns to engage and thank active referral sources.
Coordinate with office staff and attend local community events and networking opportunities to build brand awareness.
Monitor inquiry conversion rates and help implement improvements.
Develop and manage the sales and marketing budget with attention to profitability and revenue growth.
Assist with coordinating and attending organizational and community events, including Alzheimer's, home care, veteran, social work, nursing, and Parkinson's Foundation activities.
Conduct timely, compassionate, and empathetic in-home client consultations when inquiries come in.
Educate the community about home care, BrightStar Care’s services, and its mission.
Build relationships with local senior communities, social workers, case managers, and senior associations.
Help grow school staffing and skilled nursing business.