Part Time Home Care Business Development Manager

BrightStar Care Karing Hent, Inc.•Rochester, MN

3d•Hybrid

About The Position

BrightStar Care of Rochester is seeking a part-time Business Development Manager to grow sales outreach, guide marketing efforts, and increase brand recognition for its home care and medical staffing services. The role supports the organization’s mission of helping clients remain safe, happy, and healthy at home. The manager works independently while collaborating with ownership and office staff, and has access to support from Twin Cities operations, the franchisor, and other BrightStar franchisees. The position averages 24 hours per week over three days, with schedule flexibility based on the candidate. Work is performed remotely, in the office, and throughout Rochester and Southern Minnesota, with substantial travel and mileage pay. Some travel to the Twin Cities may be required for training. The manager will help expand client and referral growth, including interest in developing school staffing and skilled nursing business. Compensation includes a $36,000 base salary and a 2% commission on six months of billing for business generated through the manager’s referral sources. BrightStar Care describes itself as a Joint Commission-accredited provider committed to patient care and clinical excellence, with RN supervision on every case. The organization offers a supportive and collaborative environment, professional development opportunities, and the chance to contribute directly to business growth and innovative programs.

Requirements

High school diploma.
At least 3 years of sales and/or marketing experience, including prior leadership experience in a healthcare setting.
Strong leadership and organizational skills, with the ability to motivate and lead a team.
Excellent communication and interpersonal skills, including the ability to collaborate with staff, management, and external partners.
Deep understanding of healthcare strategies and challenges.
Ability to create content and present information in keeping with brand standards and a professional demeanor.
Valid driver’s license, current auto insurance, a reliable vehicle, and a cleared motor vehicle record.

Nice To Haves

Bachelor’s degree in a related field such as marketing, sales, business development, or entrepreneurialism.
Previous experience in home care, home health, group homes, or for-profit health organizations.

Responsibilities

Collaborate with ownership to create and advance a sales and marketing plan aligned with the organization’s mission and compliance standards.
Drive revenue and client-count growth in the Duluth territory.
Maintain business-to-business relationships to support ongoing referral growth.
Research and develop new business-to-business relationships to increase referrals and service-hour growth.
Oversee other leaders’ marketing strategies to support continued SEO and AEO improvement.
Implement and review a referral-source follow-up campaign to engage and thank active referral sources.
Coordinate with office staff and attend local community events and networking opportunities to increase brand awareness.
Monitor inquiry conversion rates and help implement improvements.
Develop and manage the sales and marketing budget while balancing profitability and growth.
Help coordinate and attend organizational events and activities, including Alzheimer’s, home care, veterans’, social work, CNA, nursing, and Parkinson’s Foundation events.
Ensure client in-home consultations occur promptly and with compassion and empathy when inquiries arrive.
Educate the community about home care, BrightStar Care’s offerings, and its mission.
Build relationships with local senior communities, social workers, case managers, and senior associations.