Business Development Manager

Coke Florida Careers • St. Petersburg, FL

27d

About The Position

Coca-Cola Beverages Florida, LLC (Coke Florida), a family-owned independent Coca-Cola bottler, is hiring a Business Development Manager based out of its St. Petersburg location. The territory includes, but is not limited to, South St. Petersburg (down to Skyway), Treasure Island, and Pinellas Park. The role develops On Premise business through prospecting and acquiring new outlets, setting up accounts, and transitioning them into the existing routing and replenishment structure. The position may cover multiple facilities.

The manager identifies and qualifies sales opportunities, proposes suitable brands, packages, and equipment, prepares financial analysis for Customer Marketing Agreements, and coordinates account setup and initial deliveries. The role also tracks sales activity and performance, supports market goals and activation initiatives, manages business relationships with an integrated account team, and collaborates across the organization to promote learning and development.

Coke Florida describes itself as the third-largest privately held and sixth-largest independent Coca-Cola bottler in the United States. It sells, markets, manufactures, and distributes more than 600 products from The Coca-Cola Company and partner companies. Eligible full-time associates may participate in the company’s Total Rewards Program.

Requirements

• At least 5 years of experience in direct sales, commission sales, and/or account management in a large consumer goods organization.
• Valid driver’s license and a driving record that meets MVR policy guidelines.
• Current vehicle liability insurance.
• No major moving violations in the last three years.
• Provide and maintain a personal vehicle for use during working hours.

Nice To Haves

• BS/BA degree desired.
• A proven track record of acquiring new business and growing a customer base; the company seeks a true “hunter.”
• Proven ability to manage complex customer relationships.
• On-Premise and beverage category experience preferred.

Responsibilities

• Use prospecting tools to generate leads.
• Prospect to secure new, competitive, and non-buying accounts.
• Arrange time in the territory to maximize face-to-face selling opportunities.
• Evaluate outlet opportunities and qualify them to ensure quality new placements; calculate IRR when necessary.
• Propose appropriate brands, packages, and equipment to meet customer and consumer needs.
• Generate financial analysis for Customer Marketing Agreements.
• Determine appropriate sales coverage and replenishment methods for ongoing account management.
• Coordinate account setup and initial equipment and product deliveries, including customer follow-up.
• Ensure outlets transition seamlessly to the existing routing structure.
• Focus on the bottler’s market goals and activation initiatives.
• Track daily, weekly, and monthly call activity and performance against assigned goals and expectations.
• Work with the integrated account team to manage key aspects of business relationships that cross customers or divisions.
• Collaborate with team members to support cross-functional learning and development within Coke Florida.
• Perform additional functions and duties as assigned.

Benefits

• Health, dental, and vision plans through Total Wellness Programs for eligible full-time associates.
• 401(k) program with company match.
• Supplemental life insurance.
• Three weeks of vacation pay.
• 10 company-paid holidays.
• Tuition reimbursement.
• Employee Assistance Programs (EAP).
• Competitive compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed