Business Development Manager - Manufacturing

Informa Group Plc.•Irving, TX
•Hybrid

About The Position

The Business Development Manager drives revenue growth by identifying and securing new business opportunities. The role focuses on a specific brand while requiring adaptability across multiple brands. Using consultative sales, the manager engages prospective clients to expand Informa’s market presence, increase customer acquisition, and develop new revenue streams. The position is based in the Irving, Texas office and includes travel of up to 50%. Employees work in person with colleagues, customers, or partners three days a week or more, with flexibility to work from home or remotely at other times.

Requirements

  • Bachelor’s degree or equivalent experience.
  • 5–7 years of B2B sales experience, ideally in media, sponsorship, or B2B events, with proven revenue achievement.
  • Strong expertise in lead generation, consultative selling, and closing high-value deals.
  • Excellent negotiation, communication, and relationship-building skills.
  • Ability to develop creative solutions and identify new growth opportunities.
  • Proficiency in CRM systems for pipeline management and reporting.
  • High energy and resilience in a competitive sales environment.
  • Entrepreneurial mindset and a proactive approach to managing a sales territory.
  • Willingness to travel up to 50% for client meetings, industry events, and business development activities.

Nice To Haves

  • Experience in media, sponsorship, or B2B events.
  • Salesforce experience.

Responsibilities

  • Identify and engage high-value prospects with compelling proposals, guiding them through the buying process.
  • Use consultative selling to uncover customer needs and present tailored solutions.
  • Build industry knowledge by attending competitor events, analyzing market trends, and sharing insights with the team.
  • Collaborate with Marketing to create packages and campaigns that attract new customers and support revenue growth.
  • Use customer buying trends to develop sales plans and approaches targeting new accounts.
  • Use Salesforce to track client interactions, opportunities, and accurate, up-to-date forecasts.
  • Represent Informa at industry events, competitor shows, and networking opportunities to generate leads and expand market reach.
  • Build and maintain relationships with senior-level decision-makers to secure new partnerships and sponsorships.
  • Conduct market research to identify emerging trends and business-growth opportunities.
  • Engage prospective clients to position Informa as a trusted industry partner.
  • Prepare reports on sales performance, market trends, and ROI for senior leadership.
  • Develop pricing strategies and proposals to maximize profitability and close deals.
  • Meet or exceed daily, weekly, and monthly sales activity and revenue targets.

Benefits

  • Welcoming community with in-person and online social events, a charity day, and diversity and inclusion networks.
  • Up to four days per year to volunteer, with charity match funding available.
  • Career development through bespoke training, mentoring platforms, and on-demand access to LinkedIn Learning courses; internal job moves are encouraged and supported.
  • 25 days of annual leave, increasing to 27 days after two years, plus a birthday leave day and the opportunity to work from almost anywhere for up to four weeks per year.
  • Flexible personal benefits and company-funded private medical cover.
  • ShareMatch scheme with free matching shares.
  • Wellbeing support through an Employee Assistance Programme, mental health first aiders, a healthy living subsidy, and health apps.
  • Global awards and kudos programmes recognizing great work.
  • Opportunity to collaborate with teams around the world.
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