Business Development Manager Auto Care Sales

Genuine Parts Company•Norcross, GA

12d

About The Position

The Business Development Manager, Auto Care, develops and expands Auto Care program adoption to increase NAPA parts sales among current and new customers. The role communicates and executes strategic initiatives, enrolls new members, promotes program adoption and sales promotions, and provides program training within an assigned territory. The manager works with NAPA Auto Care headquarters and local sales teams, serves Auto Care members, pursues territory sales and membership goals, and executes plans and programs aligned with company growth objectives. The role also attends and manages events and trade shows, including NAPA Autotech market training, and keeps up with member-site and NAPA Connect updates. The position requires substantial territory travel, including driving long distances and possible overnight stays. Travel may reach 50% at any given time. The work also involves regular physical activity and lifting, as well as the ability to attend events after hours or on weekends.

Requirements

3–5 years of previous selling and account management experience.
A solid record of developing new business while maintaining and growing existing business.
Valid driver's license.
Ability to travel within the assigned territory, drive long distances, make multiple sales calls daily, and stay overnight when required by the territory.
Ability to understand and apply sales principles, techniques, and processes effectively.
Ability to identify, understand, and meet customer needs and build and maintain strong relationships through clear, persuasive communication.
Ability to recover from setbacks, maintain motivation, and adapt to changing circumstances in a fast-paced sales environment.
Strong drive to meet or exceed sales targets and achieve measurable outcomes, with an understanding of deal structure and sales and profit objectives.
Deep understanding of product specifications, features, benefits, and differentiators between products and brands.
Comfort with CRM systems, inventory management software, and other sales tools, and ability to use digital platforms for customer engagement.
Ability to operate a company vehicle safely and effectively for extended periods in cities, job sites, on major highways and interstates, including tunnels and bridges, and in all weather conditions.
Ability to stand, walk, use hands, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl, and talk or hear.
Frequently lift and/or move up to 60 pounds.
Specific vision abilities include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
Ability to attend events frequently after hours and/or on weekends.
Travel requirements may be upwards of 50% at any given time.

Nice To Haves

Bachelor’s degree or equivalent sales/marketing experience.
Leadership qualities aligned with the values of serve, perform, influence, respect, and innovate, and a commitment to teamwork.
Ability to motivate and inspire others through clear, proactive communication.
Commitment to results and customer success, with a focus on outcomes and customer-centered decisions.
Balanced decision-making and strategic, forward-thinking.
Ability to develop high-performing teams through inclusive leadership, attracting and developing talent, ongoing feedback, and building organizational trust.

Responsibilities

Present the value of joining the NAPA Auto Care program to prospective members and sell them on its benefits for their businesses.
Work with NAPA Auto Care headquarters, sharing feedback, ideas, and field insights to support program adoption, new membership, AAA dual enrollments, Autotech training, and sales goals.
Host meetings in the assigned territory to train local sales teams on Auto Care program adoption and utilization.
Achieve territory quotas for sales, new members, and co-branded projects.
Assist local BDGs with meeting management, community events, and marketing to consumers and potential new members.
Visit NAPA Auto Care members regularly, provide customer service and communication, support program adoption, understand customer needs, present relevant programs, and share key program changes and enhancements.
Maintain thorough knowledge of the NAPA Auto Care program and member options.
Review monthly NAPA Auto Care initiatives with the sales team to maintain focus on program benefits.
Execute weekly, monthly, and quarterly sales plans to pursue growth opportunities consistent with company objectives.
Execute Auto Care sales programs and strategies to improve the effectiveness of territory, DC, District, and/or area business activities.
Conduct periodic account reviews and update management on key progress indicators.
Attend, organize, and manage key events and trade shows, including NAPA Autotech market training.
Regularly check the Auto Care member site and NAPA Connect for updates.
Ensure all members in the market have access to the member site.
Consistently meet or exceed yearly targets.