Business Development Manager Auto Care Sales

Genuine Parts Company•Detroit, MI

About The Position

The Business Development Manager, Auto Care, develops and expands Auto Care program adoption to increase NAPA parts sales among current and new customers. The role communicates and executes Auto Care strategic initiatives, new member enrollment, program adoption, sales promotions, and program training within an assigned territory. The manager works with NAPA Auto Care headquarters and local sales teams, serves Auto Care members, manages territory sales plans and targets, and attends or organizes events and trade shows.

Requirements

3–5 years of previous selling and account management experience.
A solid record of developing new business while maintaining and growing existing business.
Valid driver's license.
Ability to travel within the assigned territory for account, sales, and other meetings; drive long distances and make multiple sales calls daily, with overnight stays as required.
Ability to understand and apply sales principles, techniques, and processes.
Ability to identify and meet customer needs, build lasting relationships, and influence others through clear, persuasive communication.
Ability to recover quickly from setbacks, stay motivated, and adapt to changing circumstances in a fast-paced sales environment.
Strong results orientation and financial acumen, including meeting or exceeding sales targets, achieving measurable outcomes, and structuring deals to meet sales and profit objectives.
Deep understanding of product specifications, features, benefits, and differentiators between products and brands.
Comfort using CRM systems, inventory management software, and other sales tools, and ability to use digital platforms for customer engagement.
Ability to communicate proactively and motivate and inspire others.
Ability to focus on outcomes and customer success, make balanced and strategic decisions, and develop high-performing teams through inclusive leadership, talent development, ongoing feedback, and trust-building.
Ability to safely and effectively operate a company vehicle for extended periods on city streets, job sites, major highways, and interstates, including tunnels and bridges and in all weather conditions.
Regularly stand, walk, use hands, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl, and talk or hear.
Frequently lift and/or move up to 60 pounds.
Vision abilities include close, distance, and peripheral vision, depth perception, and ability to adjust focus.
Ability to frequently attend events after hours and/or on weekends.
Travel requirements may be upwards of 50% at any given time.

Nice To Haves

Bachelor’s degree or equivalent sales/marketing experience.

Responsibilities

Present and sell prospective customers on the business value of joining the NAPA Auto Care program.
Work with NAPA Auto Care headquarters, sharing feedback, ideas, and field insights to support program adoption, new membership, AAA dual enrollments, Autotech training, and sales goals.
Host territory meetings to train local sales teams on Auto Care program adoption and utilization.
Achieve territory quotas for sales, new members, and co-branded projects.
Assist local BDGs with meeting management, community events, and consumer and prospective-member marketing.
Visit NAPA Auto Care members regularly to support program adoption, understand customer needs, present relevant programs, provide customer service, and communicate program changes and enhancements.
Maintain thorough knowledge of the NAPA Auto Care program and member options.
Review monthly NAPA Auto Care initiatives with the sales team to focus attention on program benefits.
Execute weekly, monthly, and quarterly sales plans aligned with company growth objectives.
Execute Auto Care sales programs and strategies to improve territory, DC, District, and/or area business activities.
Conduct periodic account reviews and update management on key progress indicators.
Attend, organize, and manage key events and trade shows, including NAPA Autotech market training.
Regularly check the Auto Care member site and NAPA Connect for updates.
Ensure all members in the market have access to the member site.
Consistently meet or exceed yearly targets.