Independent Software Vendor -Business Development Manager
About The Position
The Business Development Manager for Brady Intelligent Productivity Solutions (IPS) develops relationships with Independent Software Vendor (ISV) partners and drives growth of IPS software and solutions through the channel. The role identifies and prioritizes ISV accounts in target verticals, builds partner relationships, develops shared commercial plans, and supports solution sales and new end-user customer acquisition. It acts as the primary liaison between sales, marketing, product teams, and ISV partners to align business objectives, go-to-market strategies, and customer success initiatives. The role is accountable for on-time performance, including new end-user logo sales delivered by ISV partners. The position includes regional travel of 25–50% to support business needs. It also involves coordinating product launch readiness, validating certification and compatibility between IPS devices and partner solutions, enabling IPS sales teams with information about certified solutions and the partner portfolio, and supporting joint marketing and demand-generation activities. Partnership performance is monitored through KPIs and regular business reviews, with strategic recommendations prepared for leadership.
Responsibilities
- Identify, evaluate, and prioritize ISVs serving target verticals, including supply chain, manufacturing, and retail.
- Build and maintain relationships with new and existing ISV partners and serve as their trusted advisor and primary point of contact.
- Develop joint business plans aligned with regional growth objectives, including joint sales activities and marketing ventures.
- Identify partnership opportunities and evaluate their market potential.
- Drive pipeline creation and revenue growth through partner-led and co-sell opportunities.
- Develop joint new-customer acquisition strategies and collaborate with sales and cross-functional teams to accelerate partner-influenced opportunities.
- Deliver business results aligned with regional goals, including new end-user logo sales delivered by ISV partners.
- Travel within the region to support business requirements, approximately 25–50% of the time.
- Manage product launch readiness, including certification and compatibility validation between IPS devices and ISV partner solutions.
- Inform Brady IPS sales teams about available, certified, and compatible solutions and provide ongoing visibility into the ISV portfolio and future roadmap.
- Work with marketing teams to create joint value propositions and customer success stories.
- Support demand-generation and co-marketing initiatives, campaigns, webinars, and industry events.
- Track partnership KPIs, including pipeline, revenue, customer acquisition, and partner engagement.
- Conduct regular business reviews with ISVs.
- Prepare executive presentations and strategic recommendations for leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
