Business Development Manager Undercar Sales

Genuine Parts Company•Los Angeles, DC

About The Position

The Business Development Manager, Under Car / Brakes expands Under Car product sales to current and new customers at all distribution levels. This role communicates and executes assigned category strategic initiatives, sales promotions, and training. The manager serves as an advisor and business partner to store owners, developing long-term relationships while helping accounts build sales, manage inventory, and achieve business growth objectives. The position requires significant territory travel, customer training, account management, and sales execution.

Requirements

3–5 years of previous selling and account management experience.
A solid record of developing new business while maintaining and growing existing business.
Valid driver's license.
Ability to travel within the assigned territory, attend account and sales meetings, drive long distances and make multiple sales calls daily, and stay overnight as required.
Ability to understand and effectively apply sales principles, techniques, and processes.
Ability to identify and meet customer needs, build lasting relationships, and influence others through clear, persuasive communication.
Ability to recover from setbacks, maintain motivation, and adapt in a fast-paced sales environment.
Strong drive to meet or exceed sales targets and achieve measurable outcomes, with an understanding of structuring deals to meet sales and profit objectives.
Deep understanding of product specifications, features, benefits, and differences between products and brands.
Comfort using CRM systems, inventory management software, and other sales tools, and using digital platforms for customer engagement.
Ability to operate a company vehicle safely for extended periods across cities, job sites, highways, and interstates, including tunnels and bridges and in all weather conditions.
Ability to stand, walk, use hands, reach, climb or balance, stoop, kneel, crouch or crawl, and talk or hear.
Ability to frequently lift and/or move up to 60 pounds.
Vision abilities including close, distance, and peripheral vision, depth perception, and ability to adjust focus.
Ability to frequently attend events after hours and/or on weekends.
Willingness to travel up to 50% at any given time.

Nice To Haves

Bachelor’s degree or equivalent sales/marketing experience.
Leadership qualities including serving, performing, influencing, respecting, innovating, and teamwork.
Ability to motivate and inspire others through clear, proactive communication.
Commitment to results and customer success, with outcomes-focused decision-making.
Strategic, forward-thinking judgment.
Ability to develop high-performing teams through inclusive leadership, talent development, ongoing feedback, and trust-building.

Responsibilities

Present, communicate, and sell NAPA category initiatives, promotions, value propositions, and training materials to store owners and their installer customers.
Partner with TSM/TMOD teams on ISO Store Readiness, inventory levels, and assessments.
Provide field insights to support sales and strategic category initiatives.
Achieve territory sales quotas and train store employees on implementing and using NAPA Under Car programs.
Advise and partner with store owners to build long-term relationships.
Use category expertise to help stores manage effective inventory levels.
Organize and lead category-specific sales blitzes in the assigned territory.
Meet or exceed monthly, quarterly, and yearly financial targets.
Provide customer service and communication to all accounts in the territory.
Maintain thorough knowledge of assigned product lines.
Provide classroom and/or in-field education and training to customers on assigned product lines.
Execute weekly, monthly, quarterly, and headquarters sales plans to achieve growth opportunities consistent with company objectives.
Execute category sales programs and strategies to improve territory, distribution center, district, and/or area business activities.
Conduct periodic account reviews and update management on key progress indicators.
Attend, organize, and manage promotional events and trade shows.
Share marketing intelligence with colleagues about product opportunities that can grow sales.
Perform other assigned duties.