Business Development Manager - Dealership BDC Internet Sales & Marketing

Duke Chevrolet GMC•Suffolk, VA

10d

About The Position

Duke Chevrolet GMC in Suffolk, Virginia, is seeking an experienced, motivated, and organized Business Development Manager to lead its Internet Sales/BDC team and contribute to dealership marketing. The dealership is locally owned and family operated and has served Suffolk and the surrounding Hampton Roads community for more than 55 years. The Business Development Manager oversees internet leads and customer follow-up while working with Sales Management to increase appointments, showroom traffic, customer engagement, and vehicle sales. The position also supports marketing activities, including social media, email campaigns, website promotions, online reputation management, dealership events, and digital performance tracking. The ideal candidate combines BDC sales leadership, customer communication, CRM management, digital marketing, and social media skills. They will coach team members, review performance data, develop campaigns and content, and work with management to improve results and dealership growth. The dealership emphasizes a positive, supportive work environment, customer care, and a friendly, straightforward, no-pressure experience.

Requirements

Automotive dealership, BDC, Internet Sales management, marketing, or digital marketing experience.
Strong leadership, organization, and communication skills.
Experience working with an automotive CRM.
Understanding of internet lead management and automotive sales processes.
Experience with email marketing, website content, digital advertising, and online reputation management.
Ability to analyze KPIs and turn data into actionable strategies.
Strong written communication skills and the ability to create customer-friendly sales and marketing messages.
Comfort managing multiple priorities in a fast-paced environment.
Positive, professional, customer-focused attitude.
Positive, outgoing personality.

Nice To Haves

VinSolutions experience.
Experience managing business social media accounts and creating and posting content.
Experience with platforms such as Facebook and Instagram.
Comfort creating engaging written, photo, and video content for social media.
Google Analytics experience and ability to interpret website traffic, customer behavior, conversions, and campaign performance.
Knowledge of SEO, Google Business Profile, paid search, and digital marketing metrics.
Creative ability to develop fresh ideas for social media, promotions, and dealership events.

Responsibilities

Manage and oversee the dealership’s Internet Sales/BDC department and daily operations.
Ensure internet leads receive prompt, professional, and consistent responses.
Develop and maintain phone, email, and text follow-up processes.
Monitor CRM activity to ensure leads, appointments, follow-ups, and customer communications are handled properly.
Coach and train BDC/Internet Sales team members on customer communication and appointment-setting techniques.
Track appointments set and shown, sold customers, closing ratios, response times, and other department KPIs.
Analyze lead-provider performance and identify ways to improve conversion rates and ROI.
Coordinate with Sales Managers and sales staff to ensure a smooth handoff of internet customers.
Develop and execute email marketing campaigns for inventory, incentives, dealership events, equity opportunities, and customer retention.
Assist with website content, promotional banners, vehicle specials, and calls-to-action.
Manage the dealership’s social media presence and maintain a consistent posting schedule.
Create, schedule, and publish social media content about inventory, specials, customer deliveries, dealership events, employees, community involvement, and promotions.
Take or coordinate photos and videos for social media and digital marketing.
Monitor comments, messages, reviews, and customer engagement across social media channels and review platforms.
Develop strategies to increase social media engagement, followers, website traffic, leads, and dealership awareness.
Track social media performance and identify content and campaigns that generate strong engagement and results.
Monitor online reviews and assist with reputation management.
Help develop campaigns for repeat business, referrals, trade opportunities, and customer retention.
Review marketing performance and recommend changes based on results.
Work with third-party lead providers and digital marketing vendors to improve lead quality and dealership performance.
Maintain monthly reports for leads, appointments, sales, marketing campaigns, social media, and lead sources.