Business Development Manager - Dealership BDC Internet Sales & Marketing

Duke Chevrolet GMC•Suffolk, VA

12h•Onsite

About The Position

Duke Chevrolet GMC in Suffolk VA. is searching for an experienced, motivated, and organized Business Development Manager (BDC Manager) to lead our Internet Sales team and help grow our dealership marketing efforts. We are locally owned, family-operated Chevrolet and GMC dealership that has proudly served Suffolk and the surrounding Hampton Roads community for more than 55 years. We are looking for someone with a positive attitude who can combine strong BDC sales leadership, customer communication, CRM management, digital marketing, and social media skills to help grow our dealership. The Business Development Manager will oversee the dealership’s internet lead and customer follow-up processes while working closely with the Sales Management team to increase appointments, showroom traffic, customer engagement, and vehicle sales. This position will also play an active role in the dealership’s marketing efforts. Including social media management and posting, email marketing, website promotions, online reputation management, dealership events on and off site, and digital performance tracking.

Requirements

A positive outgoing personality!
Automotive dealership, BDC, Internet Sales management, marketing, or digital marketing experience.
Strong leadership, organization, and communication skills.
Experience working with an automotive CRM; VinSolutions experience is a plus.
Understanding of internet lead management and automotive sales processes.
Experience managing business social media accounts and creating/posting content is strongly preferred.
Experience with platforms such as Facebook and Instagram is a plus.
Comfortable creating engaging written, photo, and video content for social media.
Experience with email marketing, website content, digital advertising, and online reputation management.
Google Analytics experience and the ability to interpret website traffic, customer behavior, conversions, and campaign performance is a strong plus.
Knowledge of SEO, Google Business Profile, paid search, and digital marketing metrics is a plus.
Ability to analyze KPIs and turn data into actionable strategies that produces results.
Strong written communication skills with the ability to create customer-friendly sales and marketing messages.
Creative mindset with the ability to develop fresh ideas for social media, promotions, and dealership events.
Comfortable working in a fast-paced environment and managing multiple priorities.
Positive, professional, and customer-focused attitude.

Nice To Haves

VinSolutions experience is a plus.
Experience with platforms such as Facebook and Instagram is a plus.
Google Analytics experience and the ability to interpret website traffic, customer behavior, conversions, and campaign performance is a strong plus.
Knowledge of SEO, Google Business Profile, paid search, and digital marketing metrics is a plus.

Responsibilities

Manage and oversee the dealership’s Internet Sales/BDC department and daily operations.
Ensure internet leads are responded to quickly, professionally, and consistently.
Develop and maintain effective phone, email, and text follow-up processes.
Monitor CRM activity to ensure leads, appointments, follow-ups, and customer communications are properly handled.
Coach and train BDC/Internet Sales team members on customer communication and appointment-setting techniques.
Track appointments set, appointments shown, sold customers, closing ratios, response times, and other department KPIs.
Analyze lead-provider performance and identify opportunities to improve conversion rates and ROI.
Work closely with Sales Managers and sales staff to ensure a smooth handoff of internet customers.
Develop and execute email marketing campaigns for inventory, incentives, dealership events, equity opportunities, and customer retention.
Assist with dealership website content, promotional banners, vehicle specials, and calls-to-action.
Manage the dealership’s social media presence and maintain a consistent posting schedule.
Create, schedule, and publish engaging social media content highlighting new and used inventory, vehicle specials, customer deliveries, dealership events, employees, community involvement, and dealership promotions.
Take or coordinate photos and videos for social media and digital marketing content.
Monitor comments, messages, reviews, and customer engagement across dealership social media channels and review platforms.
Develop strategies to increase social media engagement, followers, website traffic, leads, and dealership awareness.
Track social media performance and identify which content and campaigns generate the strongest engagement and results.
Monitor online reviews and assist with dealership reputation management.
Help develop campaigns designed to generate repeat business, referrals, trade opportunities, and customer retention.
Review marketing performance and recommend changes based on results.
Work with third-party lead providers and digital marketing vendors to improve lead quality and dealership performance.
Maintain accurate monthly reports for leads, appointments, sales, marketing campaigns, social media, and lead sources.