Business Development Director
About The Position
At ComForCare Home Care Central San Jose, the Business Development Director helps expand community partnerships, grow referrals, and negotiate payer relationships to support quality, accessible in-home care. The role leads marketing strategy, manages referral pipelines, and works with other departments to advance the organization’s mission and growth goals. The position develops marketing and business development plans, builds relationships with referral sources, negotiates service and reimbursement agreements, and represents ComForCare in the community. It also assesses market conditions, tracks marketing and referral performance, may supervise marketing team members, and maintains knowledge of services and applicable healthcare regulations. Flexible work-from-home options are available.
Requirements
- Three or more years of experience in healthcare marketing, business development, or community outreach; home care or home health experience is preferred.
- Familiarity with regulatory and payer environments in home-based services.
- Proven success in referral development, contract negotiation, and market expansion.
- Excellent interpersonal, verbal, and written communication skills.
- Self-starter with strong organizational and time-management skills.
- Reliable transportation and willingness to travel within the service area.
- Demonstrated knowledge of regulatory requirements and restrictions in home health services.
Nice To Haves
- Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field preferred.
- Experience in home care or home health.
Responsibilities
- Increase revenue.
- Develop and implement strategic marketing and business development plans to drive growth and client acquisition.
- Build and maintain relationships with referral sources, including hospitals, rehabilitation centers, physician offices, community organizations, and senior living communities.
- Negotiate service agreements and reimbursement contracts with managed care organizations, government agencies, and private payers.
- Represent ComForCare at local events, professional networks, and community forums to enhance brand visibility.
- Collaborate with clinical and office staff to align service messaging, intake processes, and client satisfaction.
- Conduct regular market assessments to identify trends, opportunities, and areas for improvement.
- Track key performance indicators and prepare reports on marketing outcomes and referral trends.
- Supervise marketing team members, as applicable, providing guidance and support to achieve departmental goals.
- Maintain working knowledge of service offerings and ensure compliance with relevant healthcare regulations.
Benefits
- Health insurance after six months
- Paid time off
- Training and development
- 401(k)
- Performance-based bonus and commission
- Competitive salary
- Flexible scheduling
- Flexible work-from-home options
- Continuous learning opportunities
- Recognition programs and team celebrations
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What This Job Offers
Job Type
Full-time
Career Level
Director
