Business Development Coordinator (MAD SO)

Per Mar Security Services•Fitchburg, WI

About The Position

Per Mar Security Services is seeking a Business Development Coordinator (BDC) to support growth within its Security Officer Division by building a strong pipeline of qualified sales appointments for Branch Managers. The role combines prospect research, CRM management, and proactive outreach. The coordinator uses ZoomInfo and other business intelligence tools to identify and qualify prospects, locate decision-makers, navigate gatekeepers, and keep managers’ sales pipelines full. The ideal candidate is organized, resourceful, persistent, comfortable with high-volume outbound activity, quick to build rapport, and motivated by clear outreach, data-quality, and appointment-setting goals. The position supports assigned branch territories by researching and maintaining prospective account and contact information, monitoring prospect activity for timely outreach opportunities, and coordinating with managers on target accounts and territory priorities. The coordinator conducts outbound calls and emails, qualifies prospects, schedules and confirms appointments, provides managers with prospect background and qualification details, and tracks outreach and appointment results in the CRM. Outreach and prospect-data handling must follow company and data-privacy standards.

Requirements

1–3 years of experience in appointment setting, inside sales, sales development, telemarketing, or similar outbound prospecting; relevant experience may be considered.
Ability to sustain high-volume, accurate outbound activity and demonstrate strong phone presence and rapport-building skills.
Proven ability to reach decision-makers and navigate gatekeepers.
Excellent verbal and written communication skills, strong organization, and follow-up discipline.
Comfort working toward daily and weekly goals for outreach activity, data quality, and qualified appointments.
Must possess Per Mar Security’s values: Integrity, Communication, Excellent Service, and Accountability.
High School Diploma or GED.

Nice To Haves

Experience with ZoomInfo or similar business/sales intelligence tools and HubSpot or similar CRM platforms.
Experience in contract security, staffing, facility services, B2B services, or related outsourcing industries.
Prior experience supporting a distributed or multi-branch sales team.

Responsibilities

Use ZoomInfo and other business intelligence tools to research, verify, and update account and contact information, including organizational structure and relevant business triggers.
Build and maintain lists of prospective accounts in assigned branch territories and keep prospect and contact records current in the CRM.
Monitor prospect activity, such as leadership changes, expansions, incidents, and RFPs, to identify timely outreach opportunities.
Partner with managers to align target-account criteria and territory priorities, and review outcomes to refine prospect lists and outreach strategy.
Conduct high-volume outbound calls and emails to generate interest and secure qualified appointments for managers.
Identify and reach key decision-makers, navigating gatekeepers as needed.
Qualify prospects on need, timing, and decision-making role before scheduling appointments.
Schedule and confirm appointments on manager calendars, providing a concise handoff with prospect background, qualification details, and talking points.
Track outreach activity and appointment results in the CRM, and follow up to confirm attendance and reduce no-shows.
Conduct outreach and maintain prospect data in accordance with company and data-privacy standards.