Business Analytics Lead

PNC • Pittsburgh, PA

1d • Onsite

About The Position

PNC is hiring a Business Analytics Lead in its Digital Marketing Analytics organization, based in Pittsburgh, Pennsylvania. The role serves as the team’s subject-matter expert on digital marketing and digital behavioral data, helping build and strengthen the data foundation for marketing measurement, analytics, experimentation, and optimization. The team’s mission is to turn fragmented marketing data into trusted insights that improve customer outcomes and business value.

The successful candidate will understand how digital data is generated, collected, transformed, connected, and used for measurement and decision-making. They will trace data from source platforms through pipelines and analytical layers, diagnose data-quality and tracking issues, work with large and complex datasets, and translate business measurement needs into scalable data solutions. PNC describes itself as an in-office company and encourages candidates to discuss workplace expectations with their recruiter and hiring manager.

Requirements

• Strong SQL skills and experience working with large, complex datasets.
• Strong understanding of digital analytics data, including website/app behavioral data and digital marketing data.
• Experience performing data validation, reconciliation, and root-cause analysis.
• Experience connecting multiple data sources to create reusable analytical datasets.
• Ability to understand and document data lineage, transformations, definitions, and dependencies.
• Ability to translate business and analytical requirements into data requirements.
• Strong analytical problem-solving skills.
• Ability to communicate technical data concepts clearly to analysts and nontechnical business partners.
• Typically, a university or college degree and 5+ years of industry-relevant experience; a comparable combination of education, job-specific certifications, and experience may be considered in lieu of a degree.
• Demonstrated customer focus and ability to assess and manage risks in support of PNC’s Enterprise Risk Management Framework.

Nice To Haves

• Experience with Adobe Analytics or Adobe Experience Platform.
• Experience with Customer Journey Analytics (CJA).
• Familiarity with Customer Data Platform (CDP) concepts.
• Experience with Adobe Journey Optimizer (AJO).
• Experience with Google Campaign Manager or Google advertising data.
• Experience with Paid Search, Display, Social, Affiliate, or other digital media data.

Responsibilities

• Develop expertise in data supporting Digital Marketing Analytics, including website behavioral data, digital applications, paid-media data, campaign data, and downstream customer and account outcomes.
• Understand how digital data moves from source platforms through data pipelines and analytical layers into reporting, attribution, experimentation, and advanced analytics.
• Create and maintain documentation of digital datasets, fields, definitions, business rules, lineage, dependencies, and known limitations.
• Partner with analysts, Marketing, MarTech, and Data teams to identify and resolve data gaps, inconsistencies, and quality issues.
• Establish reusable datasets and analytical data assets that reduce repetitive preparation and create consistent definitions across the team.
• Help establish governed, reliable sources of truth for digital marketing performance.
• Build and enhance datasets for funnel measurement, channel performance, attribution, experimentation, and customer/account quality.
• Connect upstream digital interactions to downstream outcomes so Marketing can evaluate performance beyond clicks and application activity.
• Support analytical use cases across Paid Search, Display, Social, Affiliate, owned digital experiences, and emerging digital channels.

Benefits

• Medical and prescription drug coverage, including a Health Savings Account feature.
• Dental and vision options.
• Employee and spouse/child life insurance.
• Short- and long-term disability protection.
• 401(k) with PNC match.
• Pension and stock purchase plans.
• Dependent care reimbursement account.
• Back-up child and elder care.
• Adoption, surrogacy, and doula reimbursement.
• Educational assistance, including select fully paid programs.
• Wellness program with financial incentives.
• Maternity and/or parental leave, depending on eligibility.
• Up to 11 paid holidays each year, depending on eligibility.
• 9 occasional absence days each year, unless otherwise required by law.
• Between 15 and 25 vacation days each year, depending on career level and years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior