Brand Talent & Entertainment Communications Specialist

Snipes•Bensalem, PA

6d•Hybrid

About The Position

The Brand Talent & Entertainment Communications Specialist leads talent and entertainment partnerships and brand communications for SNIPES. Reporting to the Head of Integrated Marketing & Operations, the role identifies and manages talent partnerships across campaigns and initiatives, from sourcing and negotiation through production and delivery. It also owns external communications strategy and execution, including PR agency direction and relationships with relevant media outlets. The specialist leads talent and press workstreams within brand campaigns and manages assigned talent-led and communications-led initiatives end to end. The role works across marketing and operational teams to ensure talent and earned media efforts are culturally credible, consistent with SNIPES' voice, and connected to business results. Responsibilities include campaign integration, budget management, performance measurement, event and talent logistics, and reporting. The position is based in Bensalem, Pennsylvania, with a hybrid work schedule. It may require 20–30% domestic travel and availability for evening and weekend events as needed.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
5–7 years of experience in talent relations, entertainment marketing, public relations, or communications, in-house or at an agency.
Established relationships with talent, managers, and agents across music, sports, fashion, and culture, and with media across sneaker, streetwear, lifestyle, and culture outlets.
Experience negotiating talent agreements and managing usage rights, deliverables, and disclosure requirements in partnership with Legal.
Experience directing PR agencies and developing press strategy, materials, and media outreach.
Strong writing and editing skills, with the ability to adapt the SNIPES voice across press, partner, and executive communications.
Composure and sound judgment in live, fast-moving environments, including shoots, events, and reactive communications.
May require 20–30% domestic travel for campaign production, events, activations, store openings, and other brand activations.
Availability for evening and weekend events as needed.
Enthusiasm for the brand; consumer-obsessed; innovative mindset; collaborative nature; skillful communicator; data-driven decision-making; adaptable and flexible; disciplined and self-motivated.

Nice To Haves

Experience in streetwear, apparel, footwear, music, or other lifestyle brands that target multicultural youth.

Responsibilities

Lead talent strategy for campaigns and initiatives, recommending artists, athletes, creators, and cultural figures based on campaign objectives, audience, and budget.
Source, negotiate, and secure talent partnerships with Legal, including deal terms, deliverables, usage rights, exclusivity, and disclosure requirements.
Build and maintain relationships with talent, managers, agents, and entertainment partners.
Manage ongoing talent and ambassador relationships and ensure deliverables, appearances, and content commitments are fulfilled.
Partner with the Activations team on entertainment and cultural partnerships, including concerts, festivals, and homecomings.
Partner with Social and Creative on creator and influencer programs, including seeding, content partnerships, and amplification.
Own talent logistics and on-site management for campaign shoots, activations, store openings, and events.
Ensure talent content complies with contracts, brand standards, and FTC disclosure requirements.
Develop repeatable talent deal structures that maximize brand and commercial impact for SNIPES US.
Own SNIPES' brand communications strategy and align press and media efforts with brand, campaign, and narrative objectives.
Direct PR agencies, including setting priorities, managing scopes of work, reviewing deliverables, and holding agencies accountable to results.
Develop press strategies for campaigns, store openings, partnerships, and company milestones, including timing, target outlets, and key messages.
Build and maintain relationships with editors, journalists, and outlets in sneaker, streetwear, fashion, lifestyle, music, culture, business, and local media.
Oversee press releases, media alerts, press kits, and talking points for accuracy and consistency with the SNIPES voice.
Manage inbound media requests and interview opportunities; prepare spokespeople and executives for press engagements.
Partner with leadership on sensitive or reactive communications, escalating issues and helping shape SNIPES' response.
Lead press and media presence at events, activations, and store openings.
Lead talent and press workstreams within tentpole and seasonal campaigns, embedding plans in campaign briefs, timelines, and go-to-market plans from the start.
Partner with the Head of Integrated Marketing on campaign strategy to identify opportunities for talent and earned media impact.
Coordinate with Integrated Product Marketing & Operations to reflect talent and press moments in the Integrated Marketing Calendar and route contracts, POs, and invoices through appropriate processes.
Coordinate with Creative, Social, Digital, Community Impact, Activations, and Retail teams to connect talent and press efforts across channels.
Manage talent and PR budgets within campaign budgets, including forecasting, on-budget delivery, and return on investment.
Measure and report on talent and earned media performance, including coverage, reach, share of voice, sentiment, and talent content performance.
Use results and learnings to recommend future talent selection, press strategy, and agency direction.