(AME4765) Brand Strategy and Marketing Lead

Delta Computer Consulting•Torrance, CA

17h•Onsite

About The Position

The Brand Strategy and Marketing Lead develops and drives strategy for an assigned brand and translates it into integrated marketing plans that build brand strength, support sales, and contribute to long-term business growth. The role works with a team on major brand initiatives throughout the year, including model launches, sustainment efforts, brand campaigns, events, and partnerships. In collaboration with agency partners and internal stakeholders, the Lead provides strategic direction and continuity, ensuring work aligns with the strategy and is delivered on time and within budget. The role may also support other departments within the Marketing Division as business needs change. The position leads brand strategy and business planning, including contributing to the next fiscal year's business plan with goals, strategies, initiatives, and budget. It oversees campaign performance across creative, website, social, and other channels; leads creative agencies and helps develop their annual scopes of work; and reports progress and results to leadership. The Lead also directs creative asset development, provides direction during commercial shoots, manages communications across agencies and internal teams, and supports brand partnerships, sponsorships, and special projects.

Requirements

Bachelor's degree in Marketing, Business Management, or a related field.
At least 10 years of brand marketing or advertising experience; automotive industry experience is required.
Proven experience building brand strategies and annual business plans, including goals, budgets, and KPIs.
Strong analytical skills, including the ability to assess campaign and business results, identify root causes, and develop clear recommendations and countermeasures.
Experience leading creative agencies as the direct client, including scope-of-work, staffing, and fee management.
Current knowledge of creative development across traditional, digital, social, events, and brand integrations.
Experience managing brand partnerships and sponsorships.
Knowledge of Tier 1, 2, and 3 marketing and experience working with field teams, dealers, and DAAs.
Experience leading and developing direct reports.
Strong communication and presentation skills, including presenting to senior executives.
Ability to manage multiple projects and budgets, ramp up quickly, and adjust as business needs change.
Proficiency in Microsoft Office, especially Excel and PowerPoint.
Comfort using AI tools such as Microsoft Copilot or ChatGPT and ability to turn marketing data into clear recommendations.

Nice To Haves

Export or international marketing experience.
Experience supporting multiple brands or departments.

Responsibilities

Develop and drive the assigned brand's strategy and contribute to the next fiscal year's business plan, including goals, strategies, initiatives, and budget.
Lead a team supporting strategy and executing tactics for model launches, sustainment efforts, brand campaigns, events, and partnerships.
Manage holistic campaign performance across creative, website, social, and other channels; identify gaps and drive timely countermeasures.
Lead creative agencies and work with the Department Head to develop annual scopes of work, including deliverables, staffing, and fees.
Report progress and results to leadership.
Manage and direct creative asset development for brand campaigns, model launch and sustainment campaigns, regional sales events, and multicultural markets.
Attend commercial shoots and direct agencies and vendors on product portrayal.
Manage communications with agencies, other departments, and associates within AHM.
Support brand partnerships and sponsorships, including asset development and event management.
Undertake special projects as assigned, such as Export Marketing, LA28, and Team USA Bobsled/Skeleton.