Brand Strategist, Messaging and Campaign Execution

Southern Company•Birmingham, AL

1d•Onsite

About The Position

The Brand Strategist, Messaging and Campaign Execution helps translate business priorities, customer needs and reputational considerations into clear brand strategy, message frameworks and integrated communications plans. This role develops audience-informed campaigns, creative briefs, talking points, presentations and content strategies that help Alabama Power communicate with clarity, consistency and credibility across paid, owned, earned, internal and stakeholder channels.

Requirements

Bachelor’s degree in Public Relations, Marketing, Communications, Political Science or related discipline.
At least 3 to 5 years of experience in brand strategy, public affairs, governmental relations, corporate communications, marketing, integrated communications, agency account management, campaign strategy or a related field.
Developing message strategy, campaign plans, creative briefs or communications plans tied to business objectives.
Translating audience research, stakeholder input or business priorities into clear recommendations and usable communications materials.
Managing multiple projects, deadlines and internal stakeholders at the same time.
Writing clear, polished content across formats such as talking points, presentations, web copy, social content, internal updates, executive materials or campaign assets.
Working with creative, digital, media, research or agency partners to move work from strategy to execution.

Nice To Haves

Advanced degrees, relevant executive education and industry designations are a plus.
Agency, public affairs, political campaign or issue-advocacy experience.
Regulated-industry, utility, public-sector business experience.
Executive communications, speechwriting or high-stakes message development.
Experience supporting paid, owned, earned and social media campaigns.
A portfolio or work samples that show strategy, writing, campaign planning and execution.

Responsibilities

Develop brand and communications strategies that support organizational priorities, customer understanding and reputational objectives.
Build message frameworks, campaign briefs, talking points, presentations and content plans for priority initiatives.
Translate research, business input and stakeholder concerns into clear recommendations and practical communications materials.
Support integrated campaigns across paid, owned, earned, social, internal and stakeholder channels, including objectives, audience strategy, message hierarchy, timing and measurement.
Partner with internal teams and agency partners to guide creative development, content execution and brand consistency.
Provide strong writing support for executive materials, speeches, internal memos, web content, social content, media statements and presentations.
Help identify emerging issues, customer concerns and reputational risks, and prepare proactive messaging or response materials as needed.
Manage multiple workstreams with clear timelines, version control, stakeholder alignment and follow-through.
Measure campaign and content performance where appropriate, capture lessons learned and apply insights to future work.
Build trusted relationships across departments and serve as a practical communications partner to business units, executives and project teams.