Brand Strategist

Mimecast•Lexington, MA

1d•$132,000 - $198,000

About The Position

Mimecast is at an inflection point. We’re building the brand infrastructure to position ourselves as the company that protects the work organizations depend on: the humans who produce it, the AI agents that accelerate it, and the data that carries it. This is a category-defining moment, and we need someone who can execute at that level. The Brand Strategist, Manager will own the execution engine behind our brand awareness programs: translating strategy into campaigns, managing the agency and vendor ecosystem, activating across events and digital channels, and ensuring every dollar of spend reinforces a single, clear story. You will report into the brand function and work alongside product marketing, demand generation, and external partners. This is a builder’s role, measured on execution quality, timeline, and brand consistency.

Requirements

Demonstrated experience brand, campaign, or integrated marketing roles
Hands-on agency and vendor management
B2B or enterprise software background preferred
Proven campaign execution from brief to live
Budget ownership and financial tracking
Detail orientation without losing the strategic thread
Strong creative judgment and brand sensibility
Project management across multiple simultaneous workstreams
Clear written and verbal communication with senior stakeholders
Comfort with ambiguity in a fast-moving environment

Nice To Haves

Fluency in AI-assisted campaign workflows: copy generation, audience modeling, creative testing, or performance analysis
Experience with CTV and streaming video campaign planning and execution
Cybersecurity or enterprise security marketing background, with familiarity with the CISO audience
Influencer program management in B2B or technical practitioner communities
Experience with Reddit or community-based marketing strategies
Programmatic and digital targeting across Fortune 1000 or account-based audiences

Responsibilities

Own end-to-end campaign execution across paid digital, display, CTV, influencer, sponsorship, and industry event channels
Manage agency and vendor relationships including creative, media, community, and public affairs partners, with clear briefs, timelines, and accountability
Steward the brand budget across workstreams, tracking actuals against plan and flagging variances before they become problems
Brief and quality-control all external deliverables against brand voice and positioning, ensuring consistency across every channel and format
Build and maintain a campaign calendar that sequences tactics across channels and sustains market presence through key industry moments
Plan and execute Mimecast’s presence at major security industry events, from booth strategy to surrounding digital and content activation
Define measurement frameworks for each campaign, track performance against brand lift, share of voice, and engagement goals, and report results clearly to stakeholders
Source and vet security influencers and practitioners for partnership programs, with clear evaluation criteria and ongoing relationship management
Coordinate across internal teams and external partners to bring integrated campaigns to market on time and on brief
Manage internal brand enablement by partnering with cross-functional teams to activate the brand internally, ensuring employees understand, adopt, and consistently express the brand across their work