Brand Strategist

Nen Creative•New York, NY

1d•Remote

About The Position

Nen Creative partners with tech startups to launch bold ideas into the world, creating the brands, products, and stories that fuel their growth. Since 2022, we've partnered with some of the world's top founders and institutions, including Amazon, Pear VC, Andreessen Horowitz, Mercor, Context Inc, Netic, Listen Labs, Tech Week, Mantis VC, Spur, Flora, and more. We're growing fast and looking for great people to join us. We're looking for a Brand Strategist to lead the strategy practice at Nen. The work centers on brand strategy for our branding engagements — positioning, narrative, audience, messaging, and the underlying point of view that gives a company its voice in the world. From there, the strategy extends into the marketing and copywriting that brings each brand to life across websites, decks, launch campaigns, and the various touchpoints our clients ship. You'll lead client engagements end-to-end, from discovery and research through final execution, working with founders who are often figuring out what they stand for and how to talk about it in public for the first time.

Requirements

4 to 7 years of experience in brand strategy, ideally at a brand or marketing consultancy, strategy-led studio, or in-house at a fast-moving company
Strong portfolio of brand strategy work — positioning, narrative, messaging frameworks, brand voice, and the briefs that bridge strategy into identity
Deep understanding of how brand strategy translates into identity, voice, and design, and how to brief and partner with designers to bring it to life
Strong copywriter across long-form and short-form, with writing samples that demonstrate range across narrative, web, decks, and brand
Marketing strategy fundamentals — audience, positioning, gtm, channels, funnel, and how brand strategy connects to launch, content, and performance
Strong research instincts. You know how to design discovery for a new client, ask the right questions in a founder interview, and pull insights from a messy landscape into a clear point of view
Confident client-facing presence. You can lead a workshop with a founder and a leadership team, hold the room, and push back when it matters
Comfortable working in a fast-moving agency environment where timelines shift, scopes evolve, and projects sometimes require after-hours responsiveness
Self-directed and remote-ready. You can run your own discovery, manage your own timelines, and keep clients aligned without constant supervision
Calm, organized, and dependable under pressure, with the ability to keep multiple projects and stakeholders moving at once
High attention to detail in writing, frameworks, and client deliverables

Responsibilities

Lead brand strategy engagements for our branding clients — positioning, narrative, audience, messaging frameworks, brand voice, and identity briefs
Run discovery and research to get to a strategy: founder interviews, audience research, competitive landscape, brand audits, and stakeholder workshops
Develop marketing strategy for clients across launch campaigns, content programs, channel mix, and go-to-market storytelling, building on the brand foundation
Write copy across websites, decks, brand books, launch materials, and other touchpoints — landing pages, manifestos, product narratives, taglines, and short-form social
Brief and partner with our brand designers and creative leads so that strategy translates cleanly into identity, design, and the rest of the work we ship
Partner with our producers, motion team, and editors to make sure brand language and voice carry through every output
Help scope strategy work inside larger branding and production engagements, balancing depth with feasibility
Support new business when strategy is part of the pitch, helping shape opportunities from inquiry through close
Push the work beyond the obvious. We value people with strong taste, sharp thinking, and the appetite to refine a positioning line until it actually lands