Advertising Campaign Strategist

Demandbase

1d

About The Position

As an Advertising Campaign Strategist (ACS) at Demandbase, you'll play a critical role in helping our customers realize the full value of their investment in our advertising solutions. You’ll act as a strategic advisor and media expert—ensuring campaign success, driving full media utilization, and delivering actionable insights that demonstrate measurable business value. The ACS is a hybrid of campaign manager, data analyst, and customer success partner. You’ll work cross-functionally with our Ad Ops, Product, and GTM teams to execute high-impact advertising campaigns while helping Demandbase achieve its internal revenue goals. This role is positioned for growth into a Senior or Lead position.

Requirements

• Minimum 3 years of experience in digital advertising, ideally with a B2B focus
• Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients
• Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact
• Strong analytical skills to evaluate success against performance targets
• Strong technical proficiency with tools like Salesforce, Excel, and PowerPoint

Nice To Haves

• Experience buying and/or planning digital advertising campaigns is a plus

Responsibilities

• Manage a book of ~20 customer accounts (volume may vary by segment)
• Drive full utilization of booked media budgets through strategic execution and performance storytelling
• Build and manage customer audience journeys and campaign briefs
• Deliver compelling, insight-driven reports that support renewals and expansion
• Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines
• Surface optimization opportunities and serve as the voice of the customer in internal planning
• Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes
• Support campaign launches and ensure impressions are served to drive accurate billing

Benefits

• Up to 100% paid premiums for Medical and Vision coverage
• Access to Modern Health for mental wellness resources
• Flexible PTO policy
• 15 paid holidays in 2025 (including a three-day break around July 4th and a full week off for Thanksgiving)
• No Internal Meetings Fridays
• Competitive 401(k) plan
• Short-term and long-term disability coverage
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed