Campaign Content Strategist

Salesforce • Chicago, IL

1d • Hybrid

About The Position

Salesforce is seeking a Campaign Content Strategist to lead content strategy and execution for their global campaigns. This role is designed for an individual who wants to influence how a major B2B brand presents itself in the market and views AI as a significant opportunity for creative and operational advancement. The position is explicitly AI-first, with the strategist owning campaign content across earned, owned, and paid channels, and contributing to the reinvention of content production, personalization, and optimization. The ideal candidate will possess a strong editorial perspective, deep audience empathy, proven content creation skills, and fluency with AI tools and agentic workflows. This role involves strategic partnership with Campaign Strategy, Product Marketing, Creative, and Channel teams, and the development of AI-enabled workflows to enhance team effectiveness. It is suited for individuals energized by fast-paced, evolving environments and who are passionate about content craft.

Requirements

• 5–8 years in content strategy, editorial planning, or integrated marketing.
• Substantial hands-on content creation experience.
• A portfolio that demonstrates content strategy and creation capabilities.
• Strong background in B2B messaging, campaign storytelling, and cross-channel content development.
• Demonstrated, hands-on experience using AI tools (e.g., Gemini, NotebookLM, Writer, ChatGPT, Claude, or similar) to produce, personalize, and optimize marketing content.
• Experience building repeatable AI workflows.
• A clear point of view on the role of AI in the content process.
• Proven ability to collaborate across Product Marketing, Creative, and functional teams in a matrixed environment.
• Experience briefing creative teams.
• Ability to ground content in genuine customer and market insight.
• A knack for turning complex ideas into clear, audience-first messaging.
• A bias toward action and experimentation.
• Energized by fast-paced environments where the playbook is still being written.

Responsibilities

• Own end-to-end content strategy for global campaigns, including defining the core story, content architecture, and asset mix.
• Ensure all campaign assets across every channel reinforce the central narrative in a clear, connected, and audience-first manner.
• Utilize research, audience insights, and performance data to guide content direction and ensure resonance with target audiences and customer needs.
• Champion a customer-first approach that balances business priorities with audience interests.
• Write, shape, and oversee the production of high-impact campaign content, including narrative frameworks, messaging guides, and copy for web, email, paid, and social channels.
• Translate complex product and solution stories into clear, compelling, audience-first content optimized for the full customer journey.
• Collaborate with Creative and channel teams to adapt core content into channel-native formats, maintaining quality and consistency at scale.
• Design, test, and scale AI-powered capabilities for content marketing, treating AI as a core craft element.
• Build and maintain prompt libraries, content templates, Skills, and agentic workflows to enhance team output while upholding brand voice, quality, and accuracy.
• Identify and address bottlenecks in the content lifecycle (briefing, drafting, review, adaptation, reporting) using AI and leading change management.
• Pilot emerging AI tools and effectively use established tools like Slackbot, Gemini, NotebookLM, Writer, ChatGPT, and Claude, codifying best practices.
• Establish standards for AI-assisted content, including clear guardrails, review standards, and best practices for sourcing, fact-checking, and brand safety.
• Develop integrated content strategies that align with the full customer journey, ensuring cohesive campaign experiences.
• Create purposeful content plans based on funnel stage, audience signal, and intent, with a focus on performance and user experience.
• Identify opportunities for innovation, piloting new content formats, storytelling approaches, and AI-powered experiences to enhance campaign engagement.
• Act as a liaison between Creative, Product Marketing, and channel teams to ensure alignment on messaging, content priorities, and customer experience.
• Proactively shape campaign briefs with clear input on messaging hierarchy, content types, audiences, and channel considerations.
• Help define and evolve best practices across functional teams for consistency, quality, and innovation, including shared standards for AI-assisted content.
• Monitor content performance across assets and channels and lead strategic iteration based on engagement data and audience signals.
• Use AI to accelerate the test-and-learn loop, generating variants, surfacing patterns, and translating insights into new content efficiently.

Benefits

• Time off programs
• Medical insurance
• Dental insurance
• Vision insurance
• Mental health support
• Paid parental leave
• Life insurance
• Disability insurance
• 401(k)
• Employee stock purchasing program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees