Content Strategist

Clearlink Technologies, LLC • Draper, UT

5h • Hybrid

About The Position

The Content Strategist supports content strategy execution across multiple brand partner properties. This involves managing tactical content projects, coordinating with creative teams, and ensuring content meets SEO and conversion requirements within established strategic frameworks. The role encompasses managing assigned SEO and PPC content projects from brief to completion, applying messaging frameworks, creating wireframe keys, and building pages in the CMS. It requires coordination with copywriters, designers, and UX teams, as well as creating content specifications and briefs. The strategist is responsible for tracking project timelines, communicating status to stakeholders, and proactively identifying and escalating risks or quality issues. Key aspects include ensuring content adheres to SEO best practices, brand guidelines, and quality standards, reviewing content from copywriters, conducting basic content audits, and maintaining consistency across properties. The role also involves monitoring performance metrics, identifying underperforming content, conducting competitor research, supporting conversion optimization initiatives, and contributing to larger audit efforts. Additionally, the Content Strategist participates in strategic planning discussions, supports stakeholder presentations, learns to translate technical requirements into creative direction, and builds expertise in SEO, PPC, and conversion optimization principles.

Requirements

• 2-4 years in content strategy, digital marketing, or related roles
• Understanding of SEO and PPC fundamentals
• Strong project management and coordination abilities
• Comfortable working cross-functionally with designers, developers, copywriters, and marketers
• An analytical mindset with the ability to interpret performance data
• Detail-oriented with strong organizational skills
• Ability to review content for quality and adherence to requirements

Nice To Haves

• Affiliate marketing, lead generation, or e-commerce experience is a plus

Responsibilities

• Manage assigned SEO and PPC content projects across multiple properties from brief to completion
• Apply established messaging frameworks and content hierarchies to project work
• Create wireframe keys and build pages in the CMS for assigned projects based on strategic direction
• Coordinate with copywriters and designers to ensure content meets project requirements
• Work with DMMs to add and update brand partner offers on assigned properties
• Collaborate with UX teams on content updates and improvements
• Create content specifications and briefs based on the provided strategic direction
• Track project timelines and communicate status to stakeholders
• Proactively flag risks, blockers, or quality issues and escalate to Senior team members
• Ensure content follows SEO best practices, brand guidelines, and quality standards established by the team
• Review content from copywriters for adherence to briefs and requirements
• Conduct basic content audits and flag improvement opportunities
• Maintain content consistency across assigned properties
• Support multilingual or localized content projects as needed
• Monitor performance metrics for assigned pages and projects
• Identify underperforming content and recommend improvements
• Conduct competitor research and content gap analysis
• Support conversion optimization initiatives
• Contribute to larger audit initiatives led by Senior team members
• Participate in strategic planning discussions and provide input
• Support stakeholder presentations and discussions led by Senior team members
• Learn to translate technical requirements into creative direction
• Develop understanding of how content strategy impacts business outcomes
• Build knowledge of SEO, PPC, and conversion optimization principles
• Suggest ideas for new projects or improvements

Benefits

• Low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services
• 401(k) matching after just two months of employment, with employer matching starting at ~3%
• Employer-paid spending account for physical, financial, and emotional wellbeing expenses
• Competitive time-off balances that accrue weekly
• 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment
• Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays
• World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more
• Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses)
• Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees