Brand Strategist

Mimecast • Lexington, MA

6h

About The Position

Mimecast is at an inflection point. We’re building the brand infrastructure to position ourselves as the company that protects the work organizations depend on: the humans who produce it, the AI agents that accelerate it, and the data that carries it. This is a category-defining moment, and we need someone who can execute at that level. The Brand Strategist, Manager will own the execution engine behind our brand awareness programs: translating strategy into campaigns, managing the agency and vendor ecosystem, activating across events and digital channels, and ensuring every dollar of spend reinforces a single, clear story. You will report into the brand function and work alongside product marketing, demand generation, and external partners. This is a builder’s role, measured on execution quality, timeline, and brand consistency.

Requirements

• Demonstrated experience brand, campaign, or integrated marketing roles
• Hands-on agency and vendor management
• B2B or enterprise software background preferred
• Proven campaign execution from brief to live
• Budget ownership and financial tracking
• Detail orientation without losing the strategic thread
• Strong creative judgment and brand sensibility
• Project management across multiple simultaneous workstreams
• Clear written and verbal communication with senior stakeholders
• Comfort with ambiguity in a fast-moving environment

Nice To Haves

• Fluency in AI-assisted campaign workflows: copy generation, audience modeling, creative testing, or performance analysis
• Experience with CTV and streaming video campaign planning and execution
• Cybersecurity or enterprise security marketing background, with familiarity with the CISO audience
• Influencer program management in B2B or technical practitioner communities
• Experience with Reddit or community-based marketing strategies
• Programmatic and digital targeting across Fortune 1000 or account-based audiences

Responsibilities

• Own end-to-end campaign execution across paid digital, display, CTV, influencer, sponsorship, and industry event channels
• Manage agency and vendor relationships including creative, media, community, and public affairs partners, with clear briefs, timelines, and accountability
• Steward the brand budget across workstreams, tracking actuals against plan and flagging variances before they become problems
• Brief and quality-control all external deliverables against brand voice and positioning, ensuring consistency across every channel and format
• Build and maintain a campaign calendar that sequences tactics across channels and sustains market presence through key industry moments
• Plan and execute Mimecast’s presence at major security industry events, from booth strategy to surrounding digital and content activation
• Define measurement frameworks for each campaign, track performance against brand lift, share of voice, and engagement goals, and report results clearly to stakeholders
• Source and vet security influencers and practitioners for partnership programs, with clear evaluation criteria and ongoing relationship management
• Coordinate across internal teams and external partners to bring integrated campaigns to market on time and on brief
• Manage internal brand enablement by partnering with cross-functional teams to activate the brand internally, ensuring employees understand, adopt, and consistently express the brand across their work

Benefits

• The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed