Brand Specialist

EssilorLuxottica Group • Ashwaubenon, WI

6d

About The Position

The Brand Specialist drives growth in branded categories, including progressive addition lenses (PAL), photochromatic lenses, and anti-reflective (AR) lenses, across multiple sales channels. The role achieves national sales goals by coordinating and training sales teams and their customers, developing regional growth strategies, and educating eyecare professionals. The specialist also supports practice visits and sell-through opportunities for Nuance, EssilorLuxottica’s hearing assistance eyewear product, in partnership with Audiology consultants. The position involves 40–50% travel.

Requirements

• Demonstrated sales results with 3–5 years of outside sales experience.
• Strong consultative selling skills.
• Sophisticated presentation skills.
• Technical capability in lenses, audiology, medical devices, or technology.
• Proven leadership, management, and communication skills.
• Computer skills, including Excel, PowerPoint, Word, Outlook, general PC navigation, contact management systems, and sales analytical tools.

Nice To Haves

• Bachelor’s degree preferred.
• Demonstrated results leading salespeople strongly preferred.
• ABO certification preferred.

Responsibilities

• Develop strategies to drive branded-category growth within the assigned geography.
• Execute business objectives by influencing Account Executives, IDD Sales Representatives, and customers through direct interactions.
• Serve as a technical expert in progressive, photochromic, and anti-reflective lens technology and communicate the value of EssilorLuxottica products.
• Achieve the national Brand group sales forecast.
• Present to and educate doctors at local workshops.
• Drive sales unit volume across ECP and IDD channels.
• Ensure Account Executives and IDD partners complete territory and account planning activities to achieve regional sales goals.
• Assist the District Sales Manager, Account Executives, and IDD partners in developing key-account business plans.
• Partner with Audiology consultants to train customers on Nuance complete-pair technology and support sell-through and productivity of the product launch.
• Coach the District Sales Manager, Account Executives, and IDD partners on the selling process and ensure its use to achieve regional sales goals.
• Complete reports and administrative duties accurately and on time.
• Perform other duties as assigned by leadership.

Benefits

• Health care
• Retirement savings
• Paid time off/vacation
• Employee discounts
• Competitive bonus and/or commission plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed