Brand Specialist
About The Position
Honda of Thousand Oaks, part of Swickard Auto Group, is hiring a Brand Specialist to help guests choose vehicles through a warm, consultative, and pressure-free sales experience. No automotive experience is required; paid Honda brand and product training is provided from day one. The role is suited to people-focused candidates, including those with hospitality, retail, financial services, or consultative sales experience, who want to build long-term customer relationships and a repeat-and-referral client base. The Brand Specialist learns Honda's vehicle lineup, safety technology, fuel-efficiency credentials, and hybrid and EV offerings; presents vehicles and conducts test drives; maintains a client pipeline using CRM and digital communication; and works with finance and management to support transparent purchases. Success includes meeting monthly volume, gross, and CSI targets while representing the hospitality standards and HEART values of Honda of Thousand Oaks and Swickard Auto Group.
Requirements
- No automotive experience is required; paid Honda brand and product training is provided from day one.
- Warm, authentic communication and the ability to build trust by listening and providing straightforward, helpful guidance.
- Self-motivation and a genuine drive to build a long-term book of repeat and referral buyers.
- Comfort with CRM tools and digital communication, or the ability to learn them quickly.
- Valid driver's license and clean driving record.
Nice To Haves
- Hospitality, retail, financial services, or consultative sales experience is strongly preferred.
- Experience in a guest-facing background where genuine care for the guest is standard.
Responsibilities
- Welcome guests warmly and learn what matters to them before presenting vehicles.
- Develop Honda product knowledge through paid training, including the lineup, safety technology, fuel efficiency, and hybrid and EV vehicles.
- Present vehicles and conduct test drives that relate Honda's reliability, value, and technology to each guest's needs.
- Build and manage a client pipeline through disciplined follow-up, CRM use, and digital communication.
- Collaborate with finance and management to deliver a transparent, pressure-free purchase experience.
- Meet monthly targets for volume, gross, and CSI.
- Represent Honda of Thousand Oaks and Swickard's hospitality standard in guest interactions.
Benefits
- Paid Honda brand and product training from day one.
- Medical, dental, and vision insurance.
- Life insurance and supplemental coverage options.
- Paid time off and paid holidays.
- Career path opportunities into finance, management, and leadership roles.
- Employee vehicle purchase and service discounts.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
