Brand Specialist
Swickard TOG, LLC d/b/a Chevrolet Buick GMC Cadillac of Thousand Oaks•Thousand Oaks, CA
•$50,000 - $150,000•Onsite
About The Position
This role is for a Brand Specialist at Buick GMC Cadillac of Thousand Oaks, serving a family-oriented, community-connected Conejo Valley buyer base. The position involves representing three distinct brands: Buick's refined comfort, GMC's premium truck and SUV lineup, and Cadillac's American luxury. The Brand Specialist will build relationships with buyers in Ventura County, aiming for repeat business and referrals. The company hires for relationship instincts and provides training for all other aspects of the role.
Requirements
- No automotive experience required -- paid GM brand and product training across Buick, GMC, and Cadillac provided from day one
- Hospitality, retail, financial services, real estate, or comparable guest-facing experience strongly preferred -- backgrounds where earning trust and delivering a quality experience are the standard translate directly to this buyer community
- Genuine curiosity across three brand personalities -- Buick buyers, GMC truck buyers, and Cadillac buyers are different people with different priorities, and the Brand Specialist who engages each conversation authentically builds a broader and more durable client base
- Relationship-first approach -- you listen before you present, you follow through without being reminded, and your guests feel well-served rather than sold to
- Self-motivated with a genuine drive to build a long-term book of returning clients and referrals in a close-knit Conejo Valley community where reputation travels fast
- Comfortable with CRM tools and digital communication, or quick to learn them
- Valid driver's license with a clean driving record
Responsibilities
- Welcome guests with genuine curiosity and warmth -- understanding what matters to them before presenting any vehicle
- Develop deep product knowledge across Buick, GMC, and Cadillac through paid GM training -- learning each brand's lineup, technology, performance credentials, and towing and capability specs well enough to guide any Conejo Valley buyer confidently
- Present vehicles and conduct test drives that connect each brand's strengths to what the guest actually needs -- whether that's a Cadillac Escalade, a GMC Sierra, or a Buick Envision
- Build and maintain a client pipeline through consistent, disciplined follow-up and CRM use -- the Brand Specialist who works their pipeline earns repeat and referral business that lifts them above the floor
- Collaborate with finance and management to deliver a transparent, low-pressure purchase experience from first contact through delivery
- Meet monthly targets across volume, gross, and CSI
- Represent Buick GMC Cadillac of Thousand Oaks and Swickard's hospitality standard in every guest interaction
Benefits
- Medical, dental, and vision insurance
- Life insurance and supplemental coverage options
- Paid time off and paid holidays
- Employee vehicle purchase and service discounts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
