Brand Senior Associate

FanDuel • New York City, NY

13d • Hybrid

About The Position

FanDuel is hiring a Senior Brand Associate to support PokerStars Exclusively on FanDuel. The role helps develop and execute integrated marketing campaigns that grow brand affinity, differentiate the brand, and increase top-of-mind awareness across media channels and partnerships. Using consumer insights and market trends, the associate contributes to campaign strategy and on-brand creative that highlights FanDuel’s advantages.

The associate supports end-to-end campaign and project execution, including planning, timelines, and workflows across internal teams and external partners. Working cross-functionally, the role helps align stakeholders, maintain relationships, and use performance insights to optimize campaign effectiveness.

Requirements

• Bachelor's degree and at least 3 years of relevant experience working in a brand role.
• Proven ability to innovate and create differentiating, proprietary marketing programs that build brand leadership.
• Excellent written and verbal communication skills, including creating and delivering presentations and post-mortem reports.
• Ability to plan, organize, and prioritize multiple simultaneous projects and assignments.
• Experience building partnerships and developing internal and external relationships.
• Experience with multichannel campaigns and partnerships across traditional and digital/social channels, at both local and national levels.
• Creatively driven thinking and ability to incorporate data-driven insights.

Nice To Haves

• Strong knowledge of the iGaming landscape.

Responsibilities

• Support brand strategy and campaign planning by analyzing consumer insights, brand positioning, and market trends using first- and third-party data.
• Contribute to developing and localizing brand messaging and creative for target audiences in the US.
• With support from the Senior Manager, manage marketing campaigns and projects from planning through launch.
• Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners.
• Collaborate with marketing, creative, product, analytics, and other cross-functional teams to deliver integrated campaigns aligned with business objectives.
• Partner with external agencies and vendors to develop and execute high-quality, on-brand creative assets.
• Plan and manage workflows across in-house, freelance, and agency partners to support efficient and timely delivery.
• Establish and maintain processes, workflows, and documentation for effective project execution.
• Facilitate clear, consistent communication across stakeholders to ensure alignment, visibility, and accountability.
• Identify risks, roadblocks, and inefficiencies and implement solutions to improve processes and execution.
• Track, measure, and report campaign performance using KPIs and ROI insights to inform optimization and share learnings with stakeholders.
• Assist with deck building and storytelling, and maintain an archive of past campaign results to inform future strategies.

Benefits

• Health plans, including some with no paycheck cost.
• Fertility and family-planning programs.
• Mental health support.
• Fitness benefits.
• Paid time off and sick leave.
• Annual bonus and long-term incentive opportunities based on performance.
• 401(k) with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Medical, vision, and dental insurance.
• Life insurance.
• Disability insurance.
• Potential short-term or long-term incentive compensation, including cash bonuses and stock program participation.
• Paid personal time off and 14 paid company holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level