Brand Representative

EssilorLuxottica Group•Norwich, CT

3d•$89,797

About The Position

The Brand Representative is responsible for achieving sales targets and driving growth by regularly visiting customers and providing high-quality service. The role involves planning customer visits according to customer profiles and the Luxottica Loyalty Rewards program, executing brand strategies, and maintaining standards for product distribution, training, productivity, and merchandising. The position requires significant and regular field time, with overnight travel depending on geography and travel of up to 100%.

Requirements

At least 2 years of direct sales experience with a proven track record of results.
Ability to carry sample bags weighing at least 25 pounds.
Strong written and verbal communication skills.
Proven sales performance and ability to increase revenue.
Strong interpersonal skills and ability to develop relationships.
Excellent training and presentation skills.
Strong visual merchandising background.
Ability to solve problems, anticipate challenges, and propose solutions.
Strong PC skills, including Excel, Word, and PowerPoint.
Ability to work significant and regular field time, with overnight travel depending on geography and travel of up to 100%.
Valid driver's license and eligibility to work in the United States.
Ability to use a personal car for daily work-related travel.

Nice To Haves

BA/BS degree.

Responsibilities

Achieve monthly, quarterly, and annual sales, average unit price, distribution, and door productivity targets for assigned brand collections.
Develop and follow an effective call plan to meet customer visit frequency goals, regularly covering customers in a 4–12 week rotation or less according to priority level.
Visit customers to maintain brand visual merchandising, refresh point-of-purchase materials, and update board space to reflect brand positioning and support product sell-through.
Log customer visits in One Sales Suite.
Use reports, training, samples, hardware, and software to manage customer relationships and improve sales effectiveness.
Proactively manage territory distribution according to brand guidelines.
Build strong working relationships at all levels within managed practices and businesses.
Use brand materials to conduct regular customer training that reinforces product knowledge and consistent brand messaging to end patients and consumers.
Stay current on trends affecting the business.
Cultivate existing customers through regular visits while prospecting for new market opportunities.
Collaborate with sales counterparts, including other brand divisions and Essilor, on broader synergy programs.
Represent Luxottica at local, regional, and national trade shows.
Develop an effective business plan using the Luxottica Rewards program, tools, and resources to demonstrate return on investment and deliver sales growth.
Submit weekly, monthly, and quarterly metrics to leadership to support the development of growth strategies.
Attend required corporate training sessions, conference calls, team meetings, and district appointments.
Develop and conduct trunk shows and other patient or consumer events at top practices to build brand awareness and drive sales.