Brand Representative

EssilorLuxottica Group•Houston, TX

About The Position

The Brand Representative is responsible for achieving sales targets and driving growth by regularly visiting customers and providing high-quality service. The role manages customer call cycles according to customer profiles and the Luxottica Loyalty Rewards program, and executes brand strategies while maintaining standards for distribution, training, productivity, and merchandising. The position involves substantial field work, customer relationship development, product training, merchandising, prospecting, and participation in industry events.

Requirements

At least 2 years of direct sales experience with a proven track record of results.
Ability to carry sample bags weighing at least 25 pounds.
Strong written and verbal communication skills.
Proven sales performance and ability to increase revenue.
Strong interpersonal skills and ability to develop relationships.
Excellent training and presentation skills.
Strong visual merchandising background.
Ability to solve problems, anticipate challenges, and propose solutions.
Strong PC skills, including Excel, Word, and PowerPoint.
Valid driver's license and eligibility to work in the United States.
Ability to use a personal car for daily work-related travel.
Significant and regular field work, with overnight travel depending on geography and travel that may reach 100%.

Nice To Haves

BA/BS degree.

Responsibilities

Achieve monthly, quarterly, and annual sales, average unit price, distribution, and door productivity targets for assigned brand collections.
Develop and follow an effective call plan to meet customer visit frequency goals, regularly visiting customers in a 4–12 week rotation or less according to priority coverage.
Visit customers to maintain brand visual merchandising, refresh point-of-purchase materials, and update board space to reflect brand positioning and support product sell-through.
Log customer visits in One Sales Suite.
Use reports, training, samples, and hardware and software to manage customer relationships and improve sales effectiveness.
Proactively manage territory distribution in accordance with brand guidelines.
Build strong working relationships at all levels within assigned practices and businesses.
Use brand materials to conduct regular customer training that reinforces product knowledge and consistent communication of brand positioning to end patients and consumers.
Stay current on trends affecting the business.
Cultivate existing customers through regular visits while prospecting for new opportunities in the market.
Collaborate with sales counterparts across brand divisions and Essilor to deliver broader synergy programs.
Represent Luxottica at local, regional, and national trade shows.
Develop business plans using the Luxottica Rewards program, tools, and resources to demonstrate return on investment and drive sales growth.
Submit weekly, monthly, and quarterly metrics to leadership to support the development of growth strategies.
Attend required corporate training sessions, conference calls, team meetings, and district appointments.
Develop and conduct trunk shows and other patient or consumer events at top practices to build brand awareness and drive sales.